Trends · data through July 2026

Retail trends in California

Iceflower tracks 9,978 stores from 2,628 retail chains in California. Five Below grew fastest over the last year, ahead of Sportsman's Warehouse and Golf Galaxy.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,628
Tracked stores
9,978
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and Sportsman's Warehouse sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Five Below logo Five Below ▲5 +19.3%
2 S Sportsman's Warehouse logo Sportsman's Warehouse ▲10 +17.9%
3 G Golf Galaxy logo Golf Galaxy ▲11 +17.1%
4 G Green Thumb Nursery ▲3 +16.8%
5 L lululemon logo lululemon ▲1 +16.4%
6 H Hollister Co. logo Hollister Co. ▲3 +15.9%
7 G Gap Factory logo Gap Factory ▲3 +15.7%
8 T Tractor Supply Co. logo Tractor Supply Co. ▲4 +14.7%
9 K Kahoots Feed and Pet logo Kahoots Feed and Pet ▲7 +14.5%
10 R Road Runner Sports logo Road Runner Sports ▲9 +14.2%
11 C Champs Sports logo Champs Sports ▲15 +14.1%
12 V Value Village logo Value Village ▲12 +13.5%
13 T T-Mobile logo T-Mobile - +10.8%
14 H Hobby Lobby logo Hobby Lobby ▲4 +10.6%
15 P Pandora logo Pandora ▲7 +10.1%

Store footprint

Store map

9,978 tracked store locations in California, colored by category.

Top tracked chains by store count

More trends

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