Trends · data through September 2026

Retail trends in California

Iceflower tracks 29,642 stores from 14,216 retail chains in California. Disney Store grew fastest over the last year, ahead of adidas and Ralph Lauren.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
14,216
Tracked stores
29,642
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Disney Store and adidas sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Disney Store logo Disney Store ▲19 +19.4%
2 A adidas logo adidas ▲7 +19.2%
3 R Ralph Lauren logo Ralph Lauren ▲1 +17.7%
4 R REI logo REI ▲17 +16.9%
5 U Uniqlo logo Uniqlo ▲1 +16.4%
6 P Plato's Closet logo Plato's Closet ▲1 +15.8%
7 G Gap logo Gap ▲11 +15.6%
8 V Value Village logo Value Village ▲7 +15.4%
9 S Sports Basement logo Sports Basement ▲10 +13.8%
10 B Big 5 Sporting Goods ▲8 +13.0%
11 R Ross Dress for Less logo Ross Dress for Less - +13.0%
12 W Williams-Sonoma logo Williams-Sonoma ▲10 +12.9%
13 O Oakley logo Oakley ▲16 +12.6%
14 S Shane Co. logo Shane Co. ▲13 +12.1%
15 D dd's DISCOUNTS logo dd's DISCOUNTS ▲2 +11.5%

Store footprint

Store map

25,000 of 29,642 tracked store locations in California, colored by category.

Top tracked chains by store count

More trends

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