Trends · data through September 2026

Retail trends in Santa Rosa-Petaluma, CA

Iceflower tracks 722 stores from 609 retail chains in Santa Rosa-Petaluma, CA. Ross Dress for Less grew fastest over the last year, ahead of Copperfield's Books and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
609
Tracked stores
722
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ross Dress for Less and Copperfield's Books sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Ross Dress for Less logo Ross Dress for Less - +15.8%
2 C Copperfield's Books logo Copperfield's Books ▲2 +14.7%
3 D Dollar Tree logo Dollar Tree - +10.7%
4 A Ace Hardware logo Ace Hardware ▲1 +2.6%
5 P Petco logo Petco - +2.4%
6 T Target logo Target - +1.5%
7 W Walmart logo Walmart - +0.8%
8 S Staples logo Staples - +0.4%
9 S Spirit Halloween logo Spirit Halloween - +0.2%
10 S Sherwin-Williams logo Sherwin-Williams ▼1 -0.3%
11 B Big 5 Sporting Goods ▲1 -0.9%
12 G Goodwill logo Goodwill - -1.5%
13 T The Home Depot logo The Home Depot - -3.0%
14 S Sunglass Hut logo Sunglass Hut - -3.2%
15 O Old Navy logo Old Navy ▼1 -4.6%

Store footprint

Store map

722 tracked store locations in Santa Rosa-Petaluma, CA, colored by category.

Top tracked chains by store count

More trends

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