Trends · data through July 2026

Retail trends in Santa Rosa-Petaluma, CA

Iceflower tracks 66 stores from 41 retail chains in Santa Rosa-Petaluma, CA. Dollar Tree grew fastest over the last year, ahead of Staples and Target.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
41
Tracked stores
66
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Staples sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar Tree logo Dollar Tree - +18.7%
2 S Staples logo Staples - +2.7%
3 T Target logo Target - +1.0%
4 W Walmart logo Walmart - +0.8%
5 T The Home Depot logo The Home Depot - -2.7%
6 R Ross Dress for Less logo Ross Dress for Less - -3.2%
7 F Friedman's Home Improvement - -16.2%
  • Department Store
  • Hardware Store
  • Sporting Goods Store
  • Pet Store
  • Clothing Store
  • Discount Store
  • Office Supply Store
  • Other categories

Store footprint

Store map

66 tracked store locations in Santa Rosa-Petaluma, CA, colored by category.

  • Department Store (15)
  • Hardware Store (10)
  • Sporting Goods Store (5)
  • Pet Store (5)
  • Clothing Store (4)
  • Discount Store (4)
  • Office Supply Store (4)
  • Other categories

Top tracked chains by store count

More trends

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