Trends · data through September 2026

Health & Beauty trends in California

Iceflower tracks 29,125 stores from 20,017 health & beauty chains in California. Golden State Dermatology grew fastest over the last year, ahead of L'OCCITANE en Provence and VIP Nails.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
20,017
Tracked stores
29,125
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Golden State Dermatology and L'OCCITANE en Provence sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Golden State Dermatology ▲3 +19.0%
2 L L'OCCITANE en Provence logo L'OCCITANE en Provence ▲6 +18.8%
3 V VIP Nails ▲7 +18.7%
4 A Allure Nails & Spa ▲7 +18.3%
5 F Fashion Nails ▲11 +17.7%
6 F Fitness 19 logo Fitness 19 ▲9 +16.6%
7 B Bluemercury logo Bluemercury ▲6 +15.3%
8 M Modern Nails ▲6 +15.1%
9 P Pro Nails ▲3 +14.5%
10 V Veterinary Specialty Hospital ▲1 +14.0%
11 H Happiness Nails & Spa ▲3 +12.0%
12 C Chuze Fitness logo Chuze Fitness ▲9 +11.9%
13 U UCLA Health logo UCLA Health ▲10 +11.6%
14 R Revive Med Spa ▲8 +9.9%
15 A Adobe Animal Hospital ▼1 +8.7%

Store footprint

Store map

25,000 of 29,125 tracked store locations in California, colored by category.

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