Trends · data through July 2026

Health & Beauty trends in California

Iceflower tracks 4,992 stores from 1,850 health & beauty chains in California. Magic Brow grew fastest over the last year, ahead of UCLA Health and Nutrishop.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,850
Tracked stores
4,992
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Magic Brow and UCLA Health sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Magic Brow - +17.4%
2 U UCLA Health logo UCLA Health ▲6 +16.5%
3 N Nutrishop logo Nutrishop ▲3 +13.5%
4 S Stanton Optical ▲5 +13.3%
5 U UFC GYM logo UFC GYM ▲3 +10.1%
6 F Fashion Nails - +9.9%
7 F Fitness 19 logo Fitness 19 ▲1 +9.2%
8 L Labcorp logo Labcorp ▲4 +9.2%
9 S Star Nails ▲3 +8.0%
10 C CorePower Yoga logo CorePower Yoga ▲3 +7.3%
11 C Crossfit logo Crossfit ▲2 +5.8%
12 G GNC logo GNC ▲1 +5.1%
13 R Red Persimmon Nails & Spa ▲1 +4.2%
14 T The Vitamin Shoppe logo The Vitamin Shoppe - +3.9%
15 B Bath & Body Works logo Bath & Body Works ▲1 +2.9%

Store footprint

Store map

4,992 tracked store locations in California, colored by category.

Top tracked chains by store count

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