Growth
Vans against its category
The biggest tracked US shoe stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vans's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
Foot Locker
|
-3.8% |
| 2 |
D
DSW Designer Shoe Warehouse
|
-3.1% |
| 3 |
B
Boot Barn
|
+17.3% |
| 4 |
J
JD Sports
|
+12.9% |
| 5 |
J
Journeys
|
+0.6% |
| 6 |
F
Famous Footwear
|
-10.6% |
| 7 |
S
Shoe Carnival
|
-9.7% |
| 8 |
H
Hibbett Sports
|
+5.2% |
| 9 |
C
Champs Sports
|
-0.0% |
| 10 |
D
DTLR
|
+3.8% |
| 12 |
V
Vans
|
+1.7% |
Share of tracked category spend, indexed
Store footprint
Store map
245 tracked Vans locations across 34 US states.
Tracked stores by state
- California 47
- Texas 21
- Florida 17
- Utah 14
- Colorado 13
- Virginia 13
- North Carolina 11
- New Jersey 11
- Ohio 10
- Arizona 9
- Washington 9
- Georgia 6
- Illinois 6
- Kentucky 5
- Maryland 5
- Nevada 5
- New York 5
- Pennsylvania 5
- Delaware 3
- Hawaii 3
- Indiana 3
- Michigan 3
- Oregon 3
- South Carolina 3
- Tennessee 3
- Alabama 2
- Idaho 2
- Wisconsin 2
- Iowa 1
- Kansas 1
- Maine 1
- Missouri 1
- New Mexico 1
- Oklahoma 1
Customer overlap
Who shops at Vans
Tracked chains Vans customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Temecula Motorsports
47
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