Growth
Vans against its category
The biggest tracked US shoe stores & footwear brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vans's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
DSW Designer Shoe Warehouse
|
-6.6% |
| 2 |
J
Journeys
|
+7.2% |
| 3 |
F
Famous Footwear
|
-0.8% |
| 4 |
S
Shoe Carnival
|
-2.5% |
| 5 |
V
Vans
|
+12.6% |
| 6 |
R
Rack Room Shoes
|
-5.2% |
| 7 |
C
Crocs
|
-4.0% |
| 8 | S Shoe Dept. Encore | -2.0% |
| 9 |
W
WSS
|
-7.9% |
| 10 |
S
Shoe Show
|
+0.6% |
Share of tracked category spend, indexed
Store footprint
Store map
541 tracked Vans locations across 43 US states and 1 territory.
Tracked stores by state
- California 146
- Texas 50
- Florida 39
- Colorado 22
- Arizona 21
- North Carolina 21
- New Jersey 16
- New York 16
- Washington 16
- Virginia 15
- Utah 14
- Illinois 12
- Georgia 11
- Ohio 11
- Nevada 10
- Pennsylvania 10
- South Carolina 9
- Maryland 8
- Tennessee 8
- Hawaii 7
- Massachusetts 7
- Missouri 7
- Oregon 6
- Indiana 5
- Kentucky 5
- Michigan 5
- Minnesota 5
- Kansas 4
- Louisiana 4
- Wisconsin 4
- Connecticut 3
- Delaware 3
- New Hampshire 3
- New Mexico 3
- Alabama 2
- Idaho 2
- Nebraska 2
- Oklahoma 2
- Puerto Rico 2
- Alaska 1
- Arkansas 1
- Iowa 1
- Maine 1
- Rhode Island 1
Customer overlap
Who shops at Vans
Tracked chains Vans customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Disneyland Resort
40
Disneyland Resort
40
More trends