Trends · data through September 2026

Teen & Young Adult Apparel in California

Iceflower tracks 695 stores from 20 teen & young adult apparel chains in California. Aéropostale grew fastest over the last year, ahead of Hot Topic and Tillys.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
20
Tracked stores
695
Consumer panel
130M+

Growth ranking

Fastest-growing tracked teen & young adult apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Aéropostale and Hot Topic sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A Aéropostale logo Aéropostale - +6.6%
2 H Hot Topic logo Hot Topic ▲1 +3.7%
3 T Tillys logo Tillys - +2.3%
4 P PacSun logo PacSun ▲1 +0.8%
5 A American Eagle logo American Eagle - +0.2%
6 C Cotton On logo Cotton On - -0.8%
7 H Hollister Co. logo Hollister Co. - -1.7%
8 S Spencer's logo Spencer's - -4.1%
9 A Abercrombie & Fitch logo Abercrombie & Fitch - -6.5%
10 B Buckle logo Buckle - -7.9%
11 M Mainland Skate & Surf - -14.9%
12 Z Zumiez logo Zumiez ▼2 -16.1%
13 U Urban Outfitters logo Urban Outfitters - -70.4%
14 B Billabong logo Billabong - -99.8%
  • Tillys
  • American Eagle
  • Hollister Co.
  • PacSun
  • Hot Topic
  • Zumiez
  • Brandy Melville
  • Other tracked chains

Store footprint

Store map

695 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Tillys (106)
  • American Eagle (62)
  • Hollister Co. (50)
  • PacSun (50)
  • Hot Topic (80)
  • Zumiez (76)
  • Brandy Melville (14)
  • Other tracked chains

Top tracked chains by store count

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