Trends · data through July 2026

Specialty Stores in California

Iceflower tracks 280 stores from 144 specialty stores chains in California. Armstrong Garden Centers grew fastest over the last year, ahead of Dulceria Alebrijes and Guitar Center.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
144
Tracked stores
280
Consumer panel
130M+

Growth ranking

Fastest-growing tracked specialty stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Armstrong Garden Centers and Dulceria Alebrijes sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A Armstrong Garden Centers ▲1 +19.5%
2 D Dulceria Alebrijes - +10.9%
3 G Guitar Center logo Guitar Center ▲1 +9.3%
4 S SummerWinds Nursery ▲1 +8.4%
5 D DIY Home Center logo DIY Home Center - +8.0%
6 W Williams-Sonoma logo Williams-Sonoma - +7.8%
7 D Daiso Japan logo Daiso Japan ▼1 +5.3%
8 S Sloat Garden Center logo Sloat Garden Center - +3.0%
9 L Leslie's Pool Supplies logo Leslie's Pool Supplies ▲1 -1.8%
10 W West Marine logo West Marine - -5.0%
11 P Party City logo Party City ▼3 -65.4%
  • Guitar Center
  • Leslie's Pool Supplies
  • Walter Andersen Nursery
  • Armstrong Garden Centers
  • Party City
  • H&M Goodies Family Auctions, Inc.
  • Williams-Sonoma
  • Other tracked chains

Store footprint

Store map

280 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Guitar Center (19)
  • Leslie's Pool Supplies (28)
  • Walter Andersen Nursery (2)
  • Armstrong Garden Centers (15)
  • Party City (29)
  • H&M Goodies Family Auctions, Inc. (1)
  • Williams-Sonoma (7)
  • Other tracked chains

Top tracked chains by store count

  • 1 P Party City logo Party City 29
  • 2 L Leslie's Pool Supplies logo Leslie's Pool Supplies 28
  • 3 G Guitar Center logo Guitar Center 19
  • 4 A Armstrong Garden Centers 15
  • 5 D DIY Home Center logo DIY Home Center 8
  • 6 W Williams-Sonoma logo Williams-Sonoma 7
  • 7 W West Marine logo West Marine 7
  • 8 D Daiso Japan logo Daiso Japan 6
  • 9 G Green Thumb Nursery 5
  • 10 S Sloat Garden Center logo Sloat Garden Center 4
  • 11 W Walmart Garden Center logo Walmart Garden Center 4
  • 12 S SummerWinds Nursery 3
  • 13 D Dulceria Alebrijes 3
  • 14 C Craft Party Supply 2
  • 15 R Roger's Gardens Newport Beach 2
  • 16 P Perfume Gallery 2
  • 17 I Inland Vet Supply 2
  • 18 S Sunshine Growers Nursery 2
  • 19 L Louie's Nursery 2
  • 20 S Sam's Smoke Shop 2
  • 21 R RH Winter Park logo RH Winter Park 2
  • 22 F Firearms Unknown 2
  • 23 W Walter Andersen Nursery 2
  • 24 P Phantom Fireworks logo Phantom Fireworks 2
  • 25 5 5 Star Smoke Shop 1
  • 26 U UETA Duty Free 1
  • 27 L LA Tobacco 1
  • 28 W Weiss Brothers Nursery 1
  • 29 I Ico Party Supplies 1
  • 30 G Glendora Gardens Nursery 1
  • 31 M MexCandy 1
  • 32 B Bay Smoke Shop 1
  • 33 V Valley Smoke Shop 1
  • 34 S San Diego B3 Service 1
  • 35 G Glassroots Smoke Shop 3 1
  • 36 V VIP Smoke 1
  • 37 S School of Rock logo School of Rock 1
  • 38 A Affordable Treasures 1
  • 39 G Golden Valley Nurseries 1
  • 40 H Harmony Farm Supply & Nursery logo Harmony Farm Supply & Nursery 1
  • 41 K Kipling logo Kipling 1
  • 42 T Toby's Candle and Soap Shop 1
  • 43 P Plant Safari 1
  • 44 A Alden Lane Nursery 1
  • 45 S Sky Smoke Shop 1
  • 46 K Kern Hydroponics 1
  • 47 B Burbank Tower Pharmacy 1
  • 48 M Mann Brothers Paint 1
  • 49 F Finest City Paper 1
  • 50 T The Potting Shed By Carlisle 1

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