Trends · data through September 2026

Retail & consumer trends in California

Iceflower tracks 212,701 stores from 122,600 retail and consumer chains in California. lululemon grew fastest over the last year, ahead of Uniqlo and Fastrip.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
122,600
Tracked stores
212,701
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. lululemon and Uniqlo sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L lululemon logo lululemon ▲16 +19.1%
2 U Uniqlo logo Uniqlo ▲14 +15.3%
3 F Fastrip logo Fastrip ▲4 +13.5%
4 L Love's Travel Stop logo Love's Travel Stop ▲12 +12.6%
5 7 76 logo 76 ▲6 +12.2%
6 R Ross Dress for Less logo Ross Dress for Less ▲1 +11.9%
7 N Nugget Markets ▲8 +11.5%
8 D Din Tai Fung logo Din Tai Fung ▲3 +11.1%
9 D dd's DISCOUNTS logo dd's DISCOUNTS ▲9 +10.4%
10 D Dutch Bros Coffee logo Dutch Bros Coffee ▲11 +10.4%
11 D Dollar Tree logo Dollar Tree ▲5 +10.1%
12 M Marine Corps Exchange logo Marine Corps Exchange ▲10 +8.7%
13 R Rotten Robbie logo Rotten Robbie ▲7 +8.6%
14 P Pet Food Express ▼1 +8.6%
15 V Vallarta Supermarkets logo Vallarta Supermarkets ▲9 +8.3%

Store footprint

Store map

25,000 of 212,701 tracked store locations in California, colored by category group.

Top tracked chains by store count

More trends

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