Trends · data through July 2026

Retail & consumer trends in California

Iceflower tracks 70,955 stores from 30,020 retail and consumer chains in California. Dutch Bros Coffee grew fastest over the last year, ahead of Five Below and AAA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
30,020
Tracked stores
70,955
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dutch Bros Coffee and Five Below sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dutch Bros Coffee logo Dutch Bros Coffee ▲20 +19.3%
2 F Five Below logo Five Below ▲15 +19.1%
3 A AAA logo AAA ▲21 +18.7%
4 D Din Tai Fung logo Din Tai Fung ▲7 +18.4%
5 V Vallarta Supermarkets logo Vallarta Supermarkets ▲13 +17.8%
6 L lululemon logo lululemon ▲13 +16.2%
7 8 85C Bakery Cafe logo 85C Bakery Cafe ▲1 +16.0%
8 S Sprouts Farmers Market logo Sprouts Farmers Market ▲6 +16.0%
9 J Jollibee logo Jollibee ▲4 +15.9%
10 H Hollister Co. logo Hollister Co. ▲2 +15.7%
11 I Island Pacific Seafood Market logo Island Pacific Seafood Market ▲14 +15.7%
12 T Tractor Supply Co. logo Tractor Supply Co. ▲11 +14.4%
13 Y Yard House logo Yard House ▲11 +11.8%
14 A AutoZone logo AutoZone ▲4 +10.7%
15 T T-Mobile logo T-Mobile ▲11 +10.6%

Store footprint

Store map

25,000 of 70,955 tracked store locations in California, colored by category group.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.