Growth
Five Below against its category
The biggest tracked US discount stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Five Below's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dollar General
|
+5.1% |
| 2 |
D
Dollar Tree
|
+8.8% |
| 3 |
F
Family Dollar
|
-3.5% |
| 4 |
F
Five Below
|
+12.3% |
| 5 |
O
Ollie's Bargain Outlet
|
+9.4% |
| 6 |
G
Gabe's
|
-15.8% |
| 7 |
B
Big Lots
|
-77.5% |
| 8 |
B
Bi-Mart Membership Discount Stores
|
-12.8% |
| 9 | O Ocean State Job Lot | +10.8% |
| 10 |
R
Roses Discount Store
|
+4.9% |
Share of tracked category spend, indexed
Store footprint
Store map
1,777 tracked Five Below locations across 44 US states and DC.
Tracked stores by state
- Florida 180
- Texas 176
- California 134
- Pennsylvania 105
- New York 93
- Illinois 82
- Ohio 76
- New Jersey 67
- Michigan 65
- Georgia 58
- Virginia 58
- Maryland 54
- North Carolina 47
- Tennessee 46
- Indiana 41
- Arizona 40
- Alabama 39
- Missouri 36
- Kentucky 34
- Colorado 31
- Wisconsin 31
- Massachusetts 30
- South Carolina 29
- Connecticut 26
- Louisiana 22
- Utah 20
- Oklahoma 18
- Mississippi 17
- Nevada 15
- Arkansas 14
- Iowa 13
- Kansas 13
- Minnesota 10
- West Virginia 10
- Nebraska 9
- Delaware 7
- New Mexico 7
- Rhode Island 6
- New Hampshire 5
- Maine 4
- North Dakota 3
- District of Columbia 2
- South Dakota 2
- Vermont 1
- Washington 1
Customer overlap
Who shops at Five Below
Tracked chains Five Below customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends