Growth
Five Below against its category
The biggest tracked US discount store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Five Below's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dollar General
|
+2.9% |
| 2 |
D
Dollar Tree
|
+3.3% |
| 3 |
F
Family Dollar
|
-7.7% |
| 4 |
F
Five Below
|
+19.0% |
| 5 |
O
Ollie's Bargain Outlet
|
+4.2% |
| 6 |
B
Bi-Mart
|
-8.3% |
| 7 | O Ocean State Job Lot | +3.6% |
| 8 |
R
Roses Discount Store
|
-5.8% |
| 9 |
B
Big Lots
|
-74.3% |
| 10 |
P
pOpshelf
|
-9.6% |
Share of tracked category spend, indexed
Store footprint
Store map
1,913 tracked Five Below locations across 45 US states and DC.
Tracked stores by state
- Florida 181
- Texas 179
- California 152
- New York 120
- Pennsylvania 105
- Illinois 90
- Ohio 77
- New Jersey 69
- Michigan 67
- Georgia 59
- Virginia 59
- Maryland 54
- Tennessee 53
- North Carolina 47
- Alabama 41
- Indiana 41
- Missouri 41
- Arizona 40
- Kentucky 35
- Massachusetts 35
- Wisconsin 32
- Colorado 31
- South Carolina 29
- Connecticut 28
- Minnesota 28
- Oklahoma 26
- Louisiana 24
- Utah 20
- Mississippi 18
- Arkansas 16
- Iowa 16
- Kansas 16
- Nevada 15
- Nebraska 12
- West Virginia 11
- New Hampshire 8
- Delaware 7
- New Mexico 7
- Rhode Island 6
- Maine 4
- North Dakota 4
- South Dakota 4
- District of Columbia 2
- Washington 2
- Vermont 1
- Wyoming 1
Customer overlap
Who shops at Five Below
Tracked chains Five Below customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends