Growth
Victoria's Secret against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Victoria's Secret's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.2% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
635 tracked Victoria's Secret locations across 49 US states and 1 territory.
Tracked stores by state
- Texas 71
- California 70
- Florida 64
- Georgia 26
- Pennsylvania 25
- Illinois 24
- Ohio 24
- New Jersey 23
- North Carolina 22
- New York 21
- Virginia 19
- Washington 18
- Michigan 17
- Maryland 16
- Colorado 15
- Nevada 15
- Tennessee 14
- Arizona 13
- Indiana 13
- South Carolina 12
- Alabama 10
- Kentucky 9
- Oregon 8
- Missouri 7
- Utah 7
- Connecticut 6
- Delaware 5
- Hawaii 5
- Louisiana 5
- Massachusetts 5
- Oklahoma 5
- Wisconsin 5
- Iowa 4
- Kansas 4
- Arkansas 3
- Mississippi 3
- New Mexico 3
- West Virginia 3
- Idaho 2
- Minnesota 2
- Nebraska 2
- Rhode Island 2
- Alaska 1
- Maine 1
- Montana 1
- North Dakota 1
- New Hampshire 1
- Puerto Rico 1
- Vermont 1
- Wyoming 1
Customer overlap
Who shops at Victoria's Secret
Tracked chains Victoria's Secret customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends