Growth
Victoria's Secret against its category
The biggest tracked US underwear & socks by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Victoria's Secret's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
V
Victoria's Secret
|
+4.0% |
| 2 |
S
Soma Intimates
|
-13.6% |
| 3 |
J
Jockey
|
-9.7% |
| 4 |
I
Intimissimi
|
- |
| 5 | R Risque Moments | -4.3% |
| 6 |
C
Calzedonia
|
+8.0% |
| 7 | G Groove | -6.1% |
| 8 | N Nancy's Nook | -13.0% |
| 9 | E Excitement Adult Superstores | +3.9% |
| 10 | T Todd Couples Superstore | -11.7% |
Share of tracked category spend, indexed
Store footprint
Store map
883 tracked Victoria's Secret locations across 50 US states, DC, and 1 territory.
Tracked stores by state
- California 107
- Texas 83
- Florida 72
- New York 56
- Illinois 32
- Ohio 32
- New Jersey 29
- Georgia 28
- Pennsylvania 28
- Virginia 26
- North Carolina 25
- Michigan 23
- Colorado 21
- Arizona 20
- Nevada 18
- Tennessee 18
- Massachusetts 17
- South Carolina 17
- Washington 17
- Maryland 16
- Indiana 15
- Minnesota 14
- Alabama 13
- Missouri 13
- Connecticut 11
- Kentucky 11
- Louisiana 11
- Wisconsin 11
- Oklahoma 9
- Oregon 9
- Utah 8
- Iowa 7
- Arkansas 6
- Kansas 6
- Mississippi 6
- West Virginia 6
- Delaware 5
- Hawaii 5
- Nebraska 5
- New Hampshire 4
- Montana 3
- North Dakota 3
- New Mexico 3
- Rhode Island 3
- District of Columbia 2
- Idaho 2
- South Dakota 2
- Alaska 1
- Maine 1
- Puerto Rico 1
- Vermont 1
- Wyoming 1
Customer overlap
Who shops at Victoria's Secret
Tracked chains Victoria's Secret customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends