Trends · data through July 2026

Retail trends in San Francisco-Oakland-Fremont, CA

Iceflower tracks 723 stores from 273 retail chains in San Francisco-Oakland-Fremont, CA. JCPenney grew fastest over the last year, ahead of Hollister Co. and Half Price Books.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
273
Tracked stores
723
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. JCPenney and Hollister Co. sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 J JCPenney logo JCPenney ▲3 +19.8%
2 H Hollister Co. logo Hollister Co. ▲1 +19.2%
3 H Half Price Books logo Half Price Books - +15.3%
4 P Pet Food Express ▲1 +13.5%
5 D Dollar General logo Dollar General - +13.1%
6 F Five Below logo Five Below ▲3 +8.4%
7 H Hobby Lobby logo Hobby Lobby - +7.1%
8 C Cost Plus World Market logo Cost Plus World Market ▲1 +5.5%
9 H HomeGoods logo HomeGoods ▲1 +5.5%
10 R Ross Dress for Less logo Ross Dress for Less ▲1 +5.4%
11 K Kohl's logo Kohl's - +5.4%
12 Z Zara logo Zara - +4.5%
13 M Marshalls logo Marshalls - +3.3%
14 M Macy's logo Macy's - +3.2%
15 P PetSmart logo PetSmart - +2.0%

Store footprint

Store map

723 tracked store locations in San Francisco-Oakland-Fremont, CA, colored by category.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.