Growth
Dollar General against its category
The biggest tracked US discount store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dollar General's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dollar General
|
+2.9% |
| 2 |
D
Dollar Tree
|
+3.3% |
| 3 |
F
Family Dollar
|
-7.7% |
| 4 |
F
Five Below
|
+19.0% |
| 5 |
O
Ollie's Bargain Outlet
|
+4.2% |
| 6 |
B
Bi-Mart
|
-8.3% |
| 7 | O Ocean State Job Lot | +3.6% |
| 8 |
R
Roses Discount Store
|
-5.8% |
| 9 |
B
Big Lots
|
-74.3% |
| 10 |
P
pOpshelf
|
-9.6% |
Share of tracked category spend, indexed
Store footprint
Store map
21,805 tracked Dollar General locations across 48 US states and DC.
Tracked stores by state
- Texas 2,007
- Georgia 1,206
- North Carolina 1,171
- Florida 1,155
- Tennessee 1,103
- Ohio 1,092
- Alabama 1,068
- Pennsylvania 1,026
- Kentucky 842
- Michigan 775
- Illinois 764
- Indiana 749
- South Carolina 735
- Missouri 732
- Louisiana 719
- Mississippi 707
- New York 630
- Arkansas 618
- Oklahoma 602
- Virginia 529
- Iowa 361
- West Virginia 339
- Wisconsin 313
- Kansas 303
- California 266
- Minnesota 229
- New Jersey 208
- Maryland 191
- Nebraska 169
- New Mexico 160
- Arizona 154
- Connecticut 104
- Oregon 90
- Colorado 83
- South Dakota 82
- North Dakota 75
- Maine 72
- Delaware 63
- Massachusetts 59
- New Hampshire 48
- Washington 46
- Vermont 43
- Nevada 27
- Wyoming 27
- Rhode Island 26
- Utah 16
- Montana 11
- Idaho 9
- District of Columbia 1
Customer overlap
Who shops at Dollar General
Tracked chains Dollar General customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends