Growth
Dollar General against its category
The biggest tracked US discount stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dollar General's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dollar General
|
+5.1% |
| 2 |
D
Dollar Tree
|
+8.8% |
| 3 |
F
Family Dollar
|
-3.5% |
| 4 |
F
Five Below
|
+12.3% |
| 5 |
O
Ollie's Bargain Outlet
|
+9.4% |
| 6 |
G
Gabe's
|
-15.8% |
| 7 |
B
Big Lots
|
-77.5% |
| 8 |
B
Bi-Mart Membership Discount Stores
|
-12.8% |
| 9 | O Ocean State Job Lot | +10.8% |
| 10 |
R
Roses Discount Store
|
+4.9% |
Share of tracked category spend, indexed
Store footprint
Store map
15,501 tracked Dollar General locations across 48 US states and DC.
Tracked stores by state
- Texas 1,471
- Georgia 1,063
- Florida 1,052
- North Carolina 1,014
- Ohio 967
- Alabama 879
- Pennsylvania 859
- Tennessee 703
- Indiana 608
- South Carolina 603
- Michigan 581
- Kentucky 545
- New York 526
- Mississippi 444
- Illinois 437
- Virginia 429
- Arkansas 315
- Louisiana 300
- Missouri 285
- Oklahoma 243
- Iowa 226
- West Virginia 211
- California 188
- Maryland 184
- New Jersey 177
- Arizona 138
- Kansas 130
- Wisconsin 129
- New Mexico 127
- Connecticut 83
- Oregon 73
- Maine 67
- Colorado 65
- Delaware 63
- Nebraska 42
- Washington 42
- North Dakota 32
- Vermont 31
- Massachusetts 29
- New Hampshire 23
- Wyoming 21
- Nevada 20
- Utah 16
- South Dakota 15
- Minnesota 14
- Rhode Island 13
- Idaho 9
- Montana 8
- District of Columbia 1
Customer overlap
Who shops at Dollar General
Tracked chains Dollar General customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends