Trends · data through September 2026

Retail trends in Santa Cruz-Watsonville, CA

Iceflower tracks 230 stores from 208 retail chains in Santa Cruz-Watsonville, CA. Dollar Tree grew fastest over the last year, ahead of Ace Hardware and Goodwill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
208
Tracked stores
230
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Ace Hardware sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar Tree logo Dollar Tree - +7.7%
2 A Ace Hardware logo Ace Hardware - +7.6%
3 G Goodwill logo Goodwill - +4.8%
4 T Target logo Target - +3.6%
  • Sporting Goods Store
  • Specialty Store
  • Flower Shop
  • Thrift Stores
  • Other clothing stores
  • Art Craft Hobby Store
  • Hardware Store
  • Other categories

Store footprint

Store map

230 tracked store locations in Santa Cruz-Watsonville, CA, colored by category.

  • Sporting Goods Store (22)
  • Specialty Store (15)
  • Flower Shop (14)
  • Thrift Stores (13)
  • Other clothing stores (13)
  • Art Craft Hobby Store (12)
  • Hardware Store (12)
  • Other categories

Top tracked chains by store count

  • 1 G Goodwill logo Goodwill 5
  • 2 D Dollar Tree logo Dollar Tree 5
  • 3 T Target logo Target 3
  • 4 R Ross Dress for Less logo Ross Dress for Less 3
  • 5 A Ace Hardware logo Ace Hardware 3
  • 6 E Epicenter Cycling logo Epicenter Cycling 2
  • 7 T The Wishbone Pet Company 2
  • 8 B Big 5 Sporting Goods 2
  • 9 C Cigar Palace 2
  • 10 S Scarborough Lumber 2
  • 11 S Staples logo Staples 2
  • 12 S San Lorenzo Lumber and Home Centers 2
  • 13 T The Home Depot logo The Home Depot 2
  • 14 O O'Neill logo O'Neill 1
  • 15 W Wisteria Antiques & Design 1
  • 16 B Bath & Body Works logo Bath & Body Works 1
  • 17 S Star Zone Smoke Shop 1
  • 18 P Pipeline 1
  • 19 S Slap Happy 1
  • 20 C Creekside Wellness 1
  • 21 M Moon Zooom 1
  • 22 T The Hat Co. 1
  • 23 P Pet Shop Santa Cruz 1
  • 24 T The Bike Church 1
  • 25 D Dell Williams Jewelers 1
  • 26 T Thrift Center 1
  • 27 C Camouflage 1
  • 28 F Floor & Decor logo Floor & Decor 1
  • 29 Z Zinnia's 1
  • 30 N Nectar Creations 1
  • 31 C Clementine and Co 1
  • 32 G Game Vault 1
  • 33 P Pueblo Viejo Imports 1
  • 34 P Palace Art and Office Supply 1
  • 35 M Magnolia Fine Gifts & Gallery 1
  • 36 I Irie Motivations 1
  • 37 L Lumen Gallery logo Lumen Gallery 1
  • 38 C Comicopolis 1
  • 39 K Killer Acid 1
  • 40 P Pottery Planet Santa Cruz 1
  • 41 Y yarn shop santa cruz 1
  • 42 C Cowells Beach Surf Shop 1
  • 43 Y York Framing Gallery 1
  • 44 J Journeys logo Journeys 1
  • 45 C Cognito Clothing 1
  • 46 M Moon Kissed 1
  • 47 Z Zumiez logo Zumiez 1
  • 48 L Level Up Video Games 1
  • 49 B Batteries Plus Bulbs 1
  • 50 S Santa Cruz Running Company 1

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