Trends · data through September 2026

Leisure & Travel trends in California

Iceflower tracks 11,042 stores from 8,649 leisure & travel chains in California. Kids Empire grew fastest over the last year, ahead of American Legion and Navy Lodge.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
8,649
Tracked stores
11,042
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Kids Empire and American Legion sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 K Kids Empire logo Kids Empire ▲10 +18.3%
2 A American Legion logo American Legion ▲8 +15.6%
3 N Navy Lodge logo Navy Lodge ▲4 +8.9%
4 R Regal logo Regal ▲2 +4.9%
5 R Ramada logo Ramada ▲2 +4.6%
6 H Home2 Suites by Hilton logo Home2 Suites by Hilton ▲3 +4.0%
7 T The Ritz-Carlton logo The Ritz-Carlton ▲3 +3.4%
8 G Galaxy Theatres logo Galaxy Theatres ▲2 +2.8%
9 E Extended Stay America logo Extended Stay America ▲2 +1.9%
10 T Travelodge logo Travelodge - +1.5%
11 C Century Theatres logo Century Theatres ▲1 +1.3%
12 G GameStop logo GameStop - +1.1%
13 A Alaska Airlines logo Alaska Airlines ▲2 +0.6%
14 D Disneyland Resort logo Disneyland Resort - +0.5%
15 R Residence Inn logo Residence Inn ▲1 +0.2%

Store footprint

Store map

11,042 tracked store locations in California, colored by category.

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