Growth
Williams-Sonoma against its category
The biggest tracked US specialty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Williams-Sonoma's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Guitar Center
|
-0.6% |
| 2 |
W
Walmart Garden Center
|
- |
| 3 |
P
Pinch A Penny Pool Patio Spa
|
-0.6% |
| 4 |
L
Leslie's Pool Supplies
|
-6.3% |
| 5 |
P
Party City
|
-75.9% |
| 6 |
W
Williams-Sonoma
|
+2.8% |
| 7 |
W
West Marine
|
-6.4% |
| 8 |
P
Phantom Fireworks
|
+0.4% |
| 9 |
A
Ashley Furniture HomeStore
|
-2.8% |
| 10 | M Maryland Lottery | - |
Share of tracked category spend, indexed
Store footprint
Store map
94 tracked Williams-Sonoma locations across 30 US states.
Tracked stores by state
- Texas 8
- California 7
- Florida 7
- Pennsylvania 6
- Colorado 5
- Maryland 5
- Michigan 5
- North Carolina 5
- New York 5
- Virginia 5
- Georgia 4
- Illinois 4
- New Jersey 4
- Alabama 2
- Arizona 2
- Connecticut 2
- Kentucky 2
- Ohio 2
- Tennessee 2
- Washington 2
- Iowa 1
- Idaho 1
- Indiana 1
- Massachusetts 1
- Missouri 1
- New Mexico 1
- Oregon 1
- South Carolina 1
- Utah 1
- Wisconsin 1
Customer overlap
Who shops at Williams-Sonoma
Tracked chains Williams-Sonoma customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Draeger's Market
44
Draeger's Market
44
A
Arhaus
44
Arhaus
44
J
J.McLaughlin
41
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