Growth
Williams-Sonoma against its category
The biggest tracked US kitchen & cookware chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Williams-Sonoma's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
W
Williams-Sonoma
|
+3.2% |
| 2 |
S
Sur La Table
|
-1.1% |
| 3 |
N
Nespresso
|
-4.4% |
| 4 |
L
Le Creuset Outlet Store
|
+3.9% |
| 5 | L LeRoux Kitchen | +3.3% |
| 6 |
Z
Zwilling
|
+3.3% |
| 7 | T The Cupboard | - |
| 8 |
L
Lakeland
|
+6.2% |
| 9 | O Orson Gygi | -99.9% |
Share of tracked category spend, indexed
Store footprint
Store map
190 tracked Williams-Sonoma locations across 41 US states and 1 territory.
Tracked stores by state
- California 30
- Texas 17
- Florida 13
- New York 10
- North Carolina 9
- New Jersey 8
- Pennsylvania 7
- Michigan 6
- Virginia 6
- Colorado 5
- Georgia 5
- Illinois 5
- Massachusetts 5
- Maryland 5
- Ohio 5
- Arizona 4
- Connecticut 4
- Kentucky 4
- Tennessee 4
- Alabama 3
- Minnesota 3
- Nevada 3
- Oklahoma 3
- South Carolina 3
- Washington 3
- Indiana 2
- New Hampshire 2
- Oregon 2
- Arkansas 1
- Delaware 1
- Hawaii 1
- Iowa 1
- Idaho 1
- Kansas 1
- Missouri 1
- Nebraska 1
- New Mexico 1
- Puerto Rico 1
- Rhode Island 1
- Utah 1
- Vermont 1
- Wisconsin 1
Customer overlap
Who shops at Williams-Sonoma
Tracked chains Williams-Sonoma customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends