Trends · data through September 2026

Luxury & Designer Fashion in California

Iceflower tracks 135 stores from 28 luxury & designer fashion chains in California. BOSS Store grew fastest over the last year, ahead of Bottega Veneta and Hermès.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
28
Tracked stores
135
Consumer panel
130M+

Growth ranking

Fastest-growing tracked luxury & designer fashion chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. BOSS Store and Bottega Veneta sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B BOSS Store logo BOSS Store ▲1 +14.4%
2 B Bottega Veneta logo Bottega Veneta ▲4 +9.7%
3 H Hermès logo Hermès - +8.6%
4 B BALENCIAGA logo BALENCIAGA ▲2 +7.6%
5 B Burberry logo Burberry - +4.0%
6 S Salvatore Ferragamo - +2.5%
7 C CHANEL logo CHANEL - +1.6%
8 L Louis Vuitton logo Louis Vuitton - +0.9%
9 S Saint Laurent logo Saint Laurent - -3.0%
10 G Gucci logo Gucci - -5.1%
11 T Tory Burch logo Tory Burch - -5.9%
12 D Dolce & Gabbana ▼1 -12.7%
13 M Marc Jacobs logo Marc Jacobs ▼4 -23.3%
14 D Dior logo Dior ▼2 -25.7%
15 M Montblanc logo Montblanc - -27.7%
  • Louis Vuitton
  • Gucci
  • Hermès
  • CHANEL
  • Tory Burch
  • Saint Laurent
  • Prada
  • Other tracked chains

Store footprint

Store map

135 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Louis Vuitton (14)
  • Gucci (12)
  • Hermès (6)
  • CHANEL (9)
  • Tory Burch (11)
  • Saint Laurent (8)
  • Prada (4)
  • Other tracked chains

Top tracked chains by store count

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