Growth
Gap against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Gap's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.2% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 38 |
G
Gap
|
+8.1% |
Share of tracked category spend, indexed
Store footprint
Store map
120 tracked Gap locations across 35 US states.
Tracked stores by state
- New Jersey 11
- Texas 11
- Pennsylvania 10
- California 9
- Georgia 8
- New York 7
- Michigan 6
- Florida 5
- Illinois 5
- Massachusetts 5
- Ohio 4
- Virginia 4
- Wisconsin 4
- Maryland 3
- Arizona 2
- Colorado 2
- Connecticut 2
- Kentucky 2
- North Carolina 2
- Nevada 2
- Washington 2
- Delaware 1
- Iowa 1
- Idaho 1
- Indiana 1
- Kansas 1
- Louisiana 1
- Maine 1
- Minnesota 1
- Missouri 1
- New Mexico 1
- Rhode Island 1
- South Carolina 1
- Utah 1
- Vermont 1
Customer overlap
Who shops at Gap
Tracked chains Gap customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Miller Chiropractic Office
100
M
McCaffrey's Food Market
62
McCaffrey's Food Market
62
M
McCaffrey's Food Markets
27
McCaffrey's Food Markets
27
J
Johns Bagels Montvale
26
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