Trends · data through September 2026

Retail trends in Merced, CA

Iceflower tracks 152 stores from 106 retail chains in Merced, CA. Tractor Supply Co. grew fastest over the last year, ahead of Dollar Tree and Target.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
106
Tracked stores
152
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Tractor Supply Co. and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Tractor Supply Co. logo Tractor Supply Co. - +11.4%
2 D Dollar Tree logo Dollar Tree - +5.0%
3 T Target logo Target ▲1 +2.4%
4 F Family Dollar logo Family Dollar - -8.5%
5 W Walmart logo Walmart ▼1 -10.6%
  • Discount Store
  • Other clothing stores
  • Pet Store
  • Vape & Tobacco Shops
  • Hardware Store
  • Home Improvement Center
  • Big-Box & General Merchandise
  • Other categories

Store footprint

Store map

152 tracked store locations in Merced, CA, colored by category.

  • Discount Store (30)
  • Other clothing stores (10)
  • Pet Store (9)
  • Vape & Tobacco Shops (8)
  • Hardware Store (8)
  • Home Improvement Center (7)
  • Big-Box & General Merchandise (6)
  • Other categories

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →