Trends · data through July 2026

Retail trends in Santa Maria-Santa Barbara, CA

Iceflower tracks 77 stores from 48 retail chains in Santa Maria-Santa Barbara, CA. PetSmart grew fastest over the last year, ahead of Target and Walmart.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
48
Tracked stores
77
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. PetSmart and Target sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P PetSmart logo PetSmart ▲1 +13.8%
2 T Target logo Target - +3.2%
3 W Walmart logo Walmart - -0.7%
4 M Michaels logo Michaels ▼1 -6.5%
5 P Petco logo Petco - -9.2%
6 T The Home Depot logo The Home Depot - -11.4%
  • Department Store
  • Clothing Store
  • Pet Store
  • Hardware Store
  • Discount Store
  • Art Craft Hobby Store
  • Home Improvement Center
  • Other categories

Store footprint

Store map

77 tracked store locations in Santa Maria-Santa Barbara, CA, colored by category.

  • Department Store (15)
  • Clothing Store (12)
  • Pet Store (7)
  • Hardware Store (7)
  • Discount Store (7)
  • Art Craft Hobby Store (4)
  • Home Improvement Center (4)
  • Other categories

Top tracked chains by store count

More trends

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