Trends · data through September 2026

Retail trends in Santa Maria-Santa Barbara, CA

Iceflower tracks 330 stores from 262 retail chains in Santa Maria-Santa Barbara, CA. Victoria's Secret grew fastest over the last year, ahead of Michaels and Ross Dress for Less.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
262
Tracked stores
330
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Victoria's Secret and Michaels sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Victoria's Secret logo Victoria's Secret - +15.5%
2 M Michaels logo Michaels - +15.4%
3 R Ross Dress for Less logo Ross Dress for Less - +14.0%
4 D Dollar Tree logo Dollar Tree - +11.3%
5 T The Home Depot logo The Home Depot - +8.2%
6 T Tillys logo Tillys - +3.1%
7 G Goodwill logo Goodwill - +2.0%
8 O Old Navy logo Old Navy ▲1 +1.1%
9 P PetSmart logo PetSmart - -0.8%
10 T Target logo Target - -1.2%
11 P Petco logo Petco - -1.3%
12 C Claire's logo Claire's - -3.8%
13 W Walmart logo Walmart - -5.9%
14 B Boot Barn logo Boot Barn ▼1 -11.8%
15 L Lemos Feed & Pet Supply - -17.0%
  • Sporting Goods Store
  • Discount Store
  • Vape & Tobacco Shops
  • Flower Shop
  • Pet Store
  • Thrift Stores
  • Hardware Store
  • Other categories

Store footprint

Store map

330 tracked store locations in Santa Maria-Santa Barbara, CA, colored by category.

  • Sporting Goods Store (23)
  • Discount Store (20)
  • Vape & Tobacco Shops (17)
  • Flower Shop (17)
  • Pet Store (17)
  • Thrift Stores (15)
  • Hardware Store (13)
  • Other categories

Top tracked chains by store count

More trends

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