Trends · data through July 2026

Retail trends in the United States

Iceflower tracks 150,666 stores from 34,753 retail chains in the United States. Rally House grew fastest over the last year, ahead of Army & Air Force Exchange Service and GameStop.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
34,753
Tracked stores
150,666
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Rally House and Army & Air Force Exchange Service sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Rally House logo Rally House ▲12 +19.5%
2 A Army & Air Force Exchange Service logo Army & Air Force Exchange Service ▲22 +19.0%
3 G GameStop logo GameStop ▲6 +19.0%
4 M Micro Center logo Micro Center ▲3 +17.3%
5 B Boot Barn logo Boot Barn ▲7 +17.0%
6 P pOpshelf logo pOpshelf ▲9 +16.1%
7 S Sherwin-Williams logo Sherwin-Williams ▲3 +15.5%
8 W Windsor Fashions logo Windsor Fashions ▲9 +15.0%
9 B Bass Pro Shops logo Bass Pro Shops ▲5 +14.2%
10 F Francesca's logo Francesca's ▲13 +14.1%
11 C Claire's logo Claire's ▲13 +13.8%
12 H Hobby Lobby logo Hobby Lobby - +13.4%
13 F Five Below logo Five Below ▲1 +12.6%
14 J JD Sports logo JD Sports ▲8 +12.6%
15 H Home Depot logo Home Depot ▲4 +12.4%

Store footprint

Store map

25,000 of 150,666 tracked store locations in the United States, colored by category.

Top tracked chains by store count

More trends

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