Trends · data through September 2026

Other trends in California

Iceflower tracks 22,099 stores from 14,693 other chains in California. Valley Strong Credit Union grew fastest over the last year, ahead of Salvation Army and Nuvision Credit Union.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
14,693
Tracked stores
22,099
Consumer panel
130M+

Growth ranking

Fastest-growing tracked other chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Valley Strong Credit Union and Salvation Army sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Valley Strong Credit Union logo Valley Strong Credit Union ▲8 +14.8%
2 S Salvation Army logo Salvation Army ▲6 +13.3%
3 N Nuvision Credit Union ▲4 +12.4%
4 A Altura Credit Union logo Altura Credit Union ▲17 +10.6%
5 W White Cap ▲9 +10.5%
6 F Forest Lawn logo Forest Lawn ▲7 +9.2%
7 F Ferguson Plumbing Supply logo Ferguson Plumbing Supply ▲1 +5.9%
8 S StorQuest Self Storage logo StorQuest Self Storage ▲14 +3.7%
9 S Saf Keep Storage ▲1 +2.1%
10 F First U.S. Community CU ▲1 -0.8%
11 S SAFE Credit Union logo SAFE Credit Union ▲5 -1.3%
12 W Western Union logo Western Union ▲1 -2.2%
13 M Monte de Piedad ▲3 -2.9%
14 A AC Pro logo AC Pro ▲6 -3.8%
15 P Pacific Service Credit Union ▲1 -4.0%

Store footprint

Store map

22,099 tracked store locations in California, colored by category.

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