Trends · data through September 2026

Discount Stores in California

Iceflower tracks 2,038 stores from 243 discount store chains in California. Five Below grew fastest over the last year, ahead of Dollar King and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
243
Tracked stores
2,038
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and Dollar King sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Five Below logo Five Below - +19.1%
2 D Dollar King ▲2 +9.0%
3 D Dollar Tree logo Dollar Tree - +3.2%
4 G Giant Dollar ▲4 -1.7%
5 D Daiso Japan logo Daiso Japan ▲1 -2.6%
6 D Dollar General logo Dollar General - -3.1%
7 9 98 Cents Plus ▲2 -3.4%
8 D Daniel's Market ▲3 -7.7%
9 D Dollar Mart ▲1 -11.8%
10 D Daiso logo Daiso - -12.9%
11 D Deal Hunterz - -13.2%
12 D Dollar World - -14.3%
13 F Family Dollar logo Family Dollar - -14.8%
14 9 99 Cents Only Stores logo 99 Cents Only Stores ▼1 -34.2%
15 V Viva Bargain ▼2 -83.4%
  • Dollar Tree
  • Dollar General
  • Five Below
  • Family Dollar
  • Daiso
  • GTM Discount Store
  • Daiso Japan
  • Other tracked chains

Store footprint

Store map

2,038 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Dollar Tree (746)
  • Dollar General (266)
  • Five Below (152)
  • Family Dollar (138)
  • Daiso (56)
  • GTM Discount Store (2)
  • Daiso Japan (7)
  • Other tracked chains

Top tracked chains by store count

  • 1 D Dollar Tree logo Dollar Tree 746
  • 2 D Dollar General logo Dollar General 266
  • 3 9 99 Cents Only Stores logo 99 Cents Only Stores 260
  • 4 F Five Below logo Five Below 152
  • 5 F Family Dollar logo Family Dollar 138
  • 6 B Big Lots logo Big Lots 125
  • 7 D Daiso logo Daiso 56
  • 8 D Dollar King 11
  • 9 D Daiso Japan logo Daiso Japan 7
  • 10 D Dollar Mart 5
  • 11 G Giant Dollar 4
  • 12 F Falling Prices logo Falling Prices 4
  • 13 D Deal Hunterz 4
  • 14 D Dollar World 3
  • 15 D Daniel's Market 3
  • 16 A Absolute Dollar 3
  • 17 V Viva Bargain 3
  • 18 9 98 Cents Plus 3
  • 19 T T-Mart 2
  • 20 ? ダイソー logo ダイソー 2
  • 21 C Crazy Deals 2
  • 22 C CRAZY BOSS Super Center 2
  • 23 Q Q Bargain 2
  • 24 W WOW Discounts 2
  • 25 B Big Discount Store 2
  • 26 J Just Bargain Stores 2
  • 27 B Black Friday Deals 2
  • 28 P Prime Bargain Outlet 2
  • 29 D Dollar USA Discount Inc 2
  • 30 L Lucky Deals 2
  • 31 F Family Discount 2
  • 32 G GTM Discount Store logo GTM Discount Store 2
  • 33 G General Discount 2
  • 34 L Liquidation Center 2
  • 35 F First Bargain 2
  • 36 H Howdy Bargain 2
  • 37 P Pic 'N' Save Bargains 2
  • 38 R Roses Discount Store logo Roses Discount Store 2
  • 39 C Costless discount store& liquidation 1
  • 40 U U Wholesale 1
  • 41 F Fort Bragg Outlet 1
  • 42 C Clara's Discount 1
  • 43 F FWS Outlet 1
  • 44 9 99 Cent Discount 1
  • 45 D Dollar Club 1
  • 46 D Dollar Max 1
  • 47 S Salvage Society Thrift Store and Donation Center 1
  • 48 D Discount Center 97c 1
  • 49 A A & N Thrift and More 1
  • 50 P Parra's Food Outlet 1

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