Trends · data through July 2026

Discount Stores in California

Iceflower tracks 1,086 stores from 74 discount stores chains in California. Five Below grew fastest over the last year, ahead of Deal Hunterz and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
74
Tracked stores
1,086
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and Deal Hunterz sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Five Below logo Five Below - +17.5%
2 D Deal Hunterz ▲1 +13.2%
3 D Dollar General logo Dollar General - +5.7%
4 D Daiso logo Daiso ▲2 +4.4%
5 F Family Dollar logo Family Dollar ▲2 -12.8%
6 9 99 Cents Only Stores logo 99 Cents Only Stores ▼2 -91.6%
7 B Big Lots logo Big Lots ▼3 -98.1%
  • Dollar Tree
  • Dollar General
  • Five Below
  • Daiso
  • Family Dollar
  • GTM Discount Store
  • 99 Cents Only Stores
  • Other tracked chains

Store footprint

Store map

1,086 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Dollar Tree (464)
  • Dollar General (188)
  • Five Below (134)
  • Daiso (47)
  • Family Dollar (70)
  • GTM Discount Store (2)
  • 99 Cents Only Stores (78)
  • Other tracked chains

Top tracked chains by store count

  • 1 D Dollar Tree logo Dollar Tree 464
  • 2 D Dollar General logo Dollar General 188
  • 3 F Five Below logo Five Below 134
  • 4 9 99 Cents Only Stores logo 99 Cents Only Stores 78
  • 5 F Family Dollar logo Family Dollar 70
  • 6 D Daiso logo Daiso 47
  • 7 B Big Lots logo Big Lots 23
  • 8 D Dollar King 6
  • 9 D Deal Hunterz 3
  • 10 A Absolute Dollar 2
  • 11 J Just Bargain Stores 2
  • 12 G GTM Discount Store logo GTM Discount Store 2
  • 13 V Viva Bargain 2
  • 14 D Dollar Mart 2
  • 15 G General Discount 2
  • 16 R Red Barn logo Red Barn 2
  • 17 H Howdy Bargain 2
  • 18 A ABC Variety Discount 1
  • 19 B Barstow Dollar 1
  • 20 M Monte Dollar 1
  • 21 D Dollar Pack 1
  • 22 P Pic 'N' Save Bargains 1
  • 23 G Giant Dollar 1
  • 24 L Lucky Deals 1
  • 25 W WOW Discounts 1
  • 26 C CRAZY BOSS Super Center 1
  • 27 D Dollar House 1
  • 28 P Partyworks 1
  • 29 D Discount Mart 1
  • 30 E Everyday Savings 1
  • 31 D Dollar Giant 1
  • 32 D Dollar World 1
  • 33 M Mary's Big Discount Store 1
  • 34 O One Dollar Up Store 1
  • 35 H Harbor Dollar 1
  • 36 N Norwalk Dollar Center 1
  • 37 D Dollar Warehouse 1
  • 38 D Dollar Super Store 1
  • 39 T Trader Pacific 1
  • 40 D Dollar Plus Depot 1
  • 41 W Wasco Super Store 1
  • 42 D Double Bargain 1
  • 43 E Ekono 99 1
  • 44 C Crenshaw Discount Store 1
  • 45 S Sam's Dollar Plus Mini Mart 1
  • 46 D DRB Store 1
  • 47 ? ダイソー logo ダイソー 1
  • 48 O Overstocked Bins 1
  • 49 S Saldos Victoria 1
  • 50 B Brands 4 Less 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.