Chain · United States · data through September 2026

V Value Village logo Value Village

Iceflower tracks 245 Value Village stores across 34 US states. It ranks #2 of 7,739 tracked US thrift stores by card spend. Its share of tracked category spend moved +1.2% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
245
States
34
Category
Thrift Stores
Category rank
#2

Growth

Value Village against its category

The biggest tracked US thrift stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Value Village's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 G Goodwill logo Goodwill 0.0%
2 V Value Village logo Value Village +1.2%
3 O Once Upon A Child logo Once Upon A Child -1.0%
4 C Cash America Pawn +8.0%
5 E EZPAWN logo EZPAWN +1.4%
6 T The Salvation Army Family Store & Donation Center logo The Salvation Army Family Store & Donation Center -6.2%
7 H Habitat for Humanity ReStore logo Habitat for Humanity ReStore -10.2%
8 T The Salvation Army logo The Salvation Army -5.5%
9 K Kid to Kid +2.9%
10 F First Cash Pawn +17.5%

Share of tracked category spend, indexed

100 97.7 2024 Q4 2026 Q3

Store footprint

Store map

245 tracked Value Village locations across 34 US states.

Customer overlap

Who shops at Value Village

Tracked chains Value Village customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

G Goodwill logo Goodwill 71
W WinCo logo WinCo 54
F Fort Belvoir Commissary 47
M Maverik logo Maverik 46
F Fred Meyer logo Fred Meyer 44
G Giant Food logo Giant Food 42
H Harmons logo Harmons 38

More trends

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