Trends · data through July 2026

Retail trends in El Centro, CA

Iceflower tracks 53 stores from 36 retail chains in El Centro, CA. Dollar General grew fastest over the last year, ahead of Family Dollar and Walmart.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
36
Tracked stores
53
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Family Dollar sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar General logo Dollar General - +15.6%
2 F Family Dollar logo Family Dollar - -3.3%
3 W Walmart logo Walmart - -4.4%
  • Discount Store
  • Department Store
  • Clothing Store
  • Specialty Store
  • Hardware Store
  • Pet Store
  • Home Improvement Center
  • Other categories

Store footprint

Store map

53 tracked store locations in El Centro, CA, colored by category.

  • Discount Store (16)
  • Department Store (12)
  • Clothing Store (10)
  • Specialty Store (3)
  • Hardware Store (3)
  • Pet Store (2)
  • Home Improvement Center (2)
  • Other categories

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.