Trends · data through September 2026

Retail trends in El Centro, CA

Iceflower tracks 127 stores from 90 retail chains in El Centro, CA. Carter's grew fastest over the last year, ahead of Walmart and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
90
Tracked stores
127
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Carter's and Walmart sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Carter's logo Carter's - +11.3%
2 W Walmart logo Walmart - +8.5%
3 D Dollar General logo Dollar General - +2.9%
4 B Burlington logo Burlington - -0.1%
5 F Family Dollar logo Family Dollar - -6.5%
  • Discount Store
  • Teen & Young Adult Apparel
  • Discount Off-Price Stores
  • Sneakers & Athletic Brands
  • Baby & Kids
  • Big-Box & General Merchandise
  • Vape & Tobacco Shops
  • Other categories

Store footprint

Store map

127 tracked store locations in El Centro, CA, colored by category.

  • Discount Store (26)
  • Teen & Young Adult Apparel (8)
  • Discount Off-Price Stores (7)
  • Sneakers & Athletic Brands (5)
  • Baby & Kids (5)
  • Big-Box & General Merchandise (5)
  • Vape & Tobacco Shops (5)
  • Other categories

Top tracked chains by store count

More trends

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