Growth
Claire's against its category
The biggest tracked US fashion jewelry chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Claire's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pandora
|
+13.2% |
| 2 |
C
Claire's
|
-23.2% |
| 3 |
P
Piercing Pagoda
|
+0.4% |
| 4 |
K
Kendra Scott
|
+1.9% |
| 5 |
S
Swarovski
|
- |
| 6 |
L
Lovisa
|
- |
| 7 |
I
Icing
|
-73.3% |
| 8 |
M
Mejuri
|
- |
| 9 |
P
Pura Vida
|
-27.2% |
| 10 |
P
Penelope
|
-2.7% |
Share of tracked category spend, indexed
Store footprint
Store map
1,306 tracked Claire's locations across 50 US states and 1 territory.
Tracked stores by state
- Texas 128
- California 123
- Florida 89
- Illinois 58
- Georgia 54
- Ohio 53
- Pennsylvania 51
- North Carolina 48
- New York 45
- Michigan 38
- Virginia 35
- Alabama 31
- Indiana 31
- Tennessee 31
- New Jersey 30
- Arizona 29
- Washington 29
- Colorado 27
- South Carolina 26
- Maryland 24
- Minnesota 23
- Kentucky 21
- Missouri 20
- Massachusetts 19
- Wisconsin 19
- Utah 18
- Louisiana 16
- Oregon 16
- Kansas 14
- New Mexico 13
- Oklahoma 13
- Iowa 12
- Idaho 12
- Mississippi 12
- Connecticut 11
- Arkansas 10
- Nevada 10
- Hawaii 9
- West Virginia 9
- New Hampshire 8
- Nebraska 7
- Maine 6
- Delaware 5
- Montana 5
- North Dakota 5
- Alaska 4
- Puerto Rico 2
- Rhode Island 2
- South Dakota 2
- Wyoming 2
- Vermont 1
Customer overlap
Who shops at Claire's
Tracked chains Claire's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends