Growth
Michaels against its category
The biggest tracked US art craft hobby stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Michaels's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hobby Lobby
|
+6.9% |
| 2 |
M
Michaels
|
-0.2% |
| 3 |
J
JOANN Fabric and Craft Stores
|
-22.8% |
| 4 |
S
Spirit Halloween
|
-35.5% |
| 5 |
W
Wild Birds Unlimited
|
-5.0% |
| 6 | H HobbyTown | -6.2% |
| 7 |
W
Warhammer
|
+8.1% |
| 8 |
B
Blick Art Materials
|
-3.4% |
| 9 | H Hobby Chest of Jacksonville | -31.1% |
| 10 |
C
Craft Warehouse
|
+17.9% |
Share of tracked category spend, indexed
Store footprint
Store map
1,274 tracked Michaels locations across 49 US states and DC.
Tracked stores by state
- California 139
- Texas 104
- Florida 99
- Pennsylvania 65
- New York 60
- Ohio 50
- Virginia 50
- Illinois 48
- North Carolina 47
- Michigan 41
- Georgia 39
- New Jersey 39
- Arizona 36
- Massachusetts 30
- Maryland 30
- Washington 28
- Colorado 25
- Connecticut 23
- Alabama 21
- Indiana 21
- Tennessee 21
- Missouri 20
- Wisconsin 19
- Minnesota 18
- South Carolina 18
- Oregon 15
- Kentucky 14
- Louisiana 14
- Nevada 13
- Utah 13
- New Hampshire 11
- Mississippi 9
- Oklahoma 9
- Iowa 8
- Kansas 8
- West Virginia 8
- Arkansas 7
- Delaware 7
- Idaho 7
- New Mexico 7
- Nebraska 6
- Maine 5
- Montana 5
- Alaska 4
- Rhode Island 4
- North Dakota 2
- South Dakota 2
- Vermont 2
- Wyoming 2
- District of Columbia 1
Customer overlap
Who shops at Michaels
Tracked chains Michaels customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends