Growth
Michaels against its category
The biggest tracked US art craft hobby store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Michaels's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hobby Lobby
|
+16.6% |
| 2 |
M
Michaels
|
+3.9% |
| 3 |
B
Blick Art Materials
|
+11.4% |
| 4 |
P
Paper Source
|
-5.0% |
| 5 |
C
Color Me Mine
|
- |
| 6 |
C
Craft Warehouse
|
+13.6% |
| 7 |
J
Jerry's Artarama
|
+13.6% |
| 8 | F Flipside Gaming | - |
| 9 |
U
Utrecht Art Supplies
|
+6.2% |
| 10 |
T
Tandy Leather
|
-35.1% |
Share of tracked category spend, indexed
Store footprint
Store map
1,352 tracked Michaels locations across 49 US states and DC.
Tracked stores by state
- California 150
- Texas 110
- Florida 100
- New York 72
- Pennsylvania 68
- Ohio 53
- Virginia 51
- Illinois 50
- North Carolina 48
- Georgia 42
- Michigan 41
- New Jersey 39
- Arizona 37
- Massachusetts 35
- Maryland 30
- Washington 28
- Colorado 25
- Connecticut 25
- Missouri 25
- Minnesota 24
- Tennessee 24
- Wisconsin 22
- Alabama 21
- Indiana 21
- South Carolina 18
- Louisiana 16
- Oregon 15
- Kentucky 14
- Nevada 14
- Utah 13
- New Hampshire 12
- Kansas 10
- Iowa 9
- Mississippi 9
- Oklahoma 9
- West Virginia 9
- Arkansas 7
- Delaware 7
- Idaho 7
- New Mexico 7
- Maine 6
- Nebraska 6
- Montana 5
- Alaska 4
- Rhode Island 4
- North Dakota 3
- South Dakota 2
- Vermont 2
- Wyoming 2
- District of Columbia 1
Customer overlap
Who shops at Michaels
Tracked chains Michaels customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends