Trends · data through September 2026

Men's Apparel in California

Iceflower tracks 397 stores from 198 men's apparel chains in California. Ralph Lauren grew fastest over the last year, ahead of Casual Male XL and Hugo Boss.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
198
Tracked stores
397
Consumer panel
130M+

Growth ranking

Fastest-growing tracked men's apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ralph Lauren and Casual Male XL sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Ralph Lauren logo Ralph Lauren ▲1 +16.6%
2 C Casual Male XL ▲2 +15.5%
3 H Hugo Boss logo Hugo Boss - +6.0%
4 B Brooks Brothers logo Brooks Brothers - +1.7%
5 M Men's Wearhouse logo Men's Wearhouse - -0.6%
6 F Friar Tux - -2.2%
7 P Polo Ralph Lauren Factory Store logo Polo Ralph Lauren Factory Store - -2.3%
8 M Men's District - -4.3%
9 P Polo Ralph Lauren logo Polo Ralph Lauren - -5.7%
10 D Diesel logo Diesel ▼1 -5.9%
11 L Lacoste logo Lacoste ▼1 -7.8%
12 R Rodd & Gunn logo Rodd & Gunn - -11.3%
13 3 3 Day Suit Broker ▼1 -12.8%
14 U UNTUCKit logo UNTUCKit - -44.2%
15 A Armani Exchange - -99.5%
  • Men's Wearhouse
  • Polo Ralph Lauren Factory Store
  • Friar Tux
  • Ralph Lauren
  • TravisMathew Apparel
  • Lacoste
  • Polo Ralph Lauren
  • Other tracked chains

Store footprint

Store map

397 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Men's Wearhouse (71)
  • Polo Ralph Lauren Factory Store (13)
  • Friar Tux (21)
  • Ralph Lauren (9)
  • TravisMathew Apparel (16)
  • Lacoste (15)
  • Polo Ralph Lauren (3)
  • Other tracked chains

Top tracked chains by store count

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