Growth
Carter's against its category
The biggest tracked US baby & kids by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Carter's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Carter's
|
+1.6% |
| 2 |
T
The Children's Place
|
-2.7% |
| 3 |
J
Janie and Jack
|
-3.8% |
| 4 |
O
OshKosh B'Gosh
|
-11.8% |
| 5 |
G
Gap Kids
|
+17.1% |
| 6 | K Kidz Again | -2.3% |
| 7 | F Fashion Cents Consignment | -4.6% |
| 8 | K Kid City | -5.0% |
| 9 | P Palm Beach Kidz | - |
| 10 |
P
Pottery Barn Kids
|
+10.5% |
Share of tracked category spend, indexed
Store footprint
Store map
831 tracked Carter's locations across 49 US states.
Tracked stores by state
- California 104
- Texas 81
- Florida 51
- New York 45
- New Jersey 37
- Pennsylvania 35
- Georgia 31
- Ohio 31
- Illinois 30
- Massachusetts 24
- Maryland 23
- Michigan 22
- North Carolina 21
- Virginia 21
- Tennessee 20
- Washington 19
- Indiana 17
- Missouri 16
- Colorado 15
- Arizona 14
- Louisiana 14
- Connecticut 13
- Minnesota 10
- Oregon 10
- Iowa 9
- Nevada 9
- South Carolina 9
- Wisconsin 9
- Mississippi 8
- Alabama 7
- Kansas 7
- Kentucky 7
- New Hampshire 7
- Oklahoma 7
- Utah 7
- Arkansas 6
- Nebraska 6
- Maine 5
- West Virginia 4
- Delaware 3
- Idaho 3
- North Dakota 3
- New Mexico 3
- Rhode Island 2
- Vermont 2
- Hawaii 1
- Montana 1
- South Dakota 1
- Wyoming 1
Customer overlap
Who shops at Carter's
Tracked chains Carter's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends