Trends · data through September 2026

Women's Contemporary in California

Iceflower tracks 1,043 stores from 552 women's contemporary chains in California. Avenue grew fastest over the last year, ahead of J.Crew Factory and Vince.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
552
Tracked stores
1,043
Consumer panel
130M+

Growth ranking

Fastest-growing tracked women's contemporary chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Avenue and J.Crew Factory sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A Avenue logo Avenue - +17.7%
2 J J.Crew Factory logo J.Crew Factory ▲1 +17.1%
3 V Vince logo Vince - +16.0%
4 E Express logo Express - +14.6%
5 T Theory ▲1 +14.1%
6 E Everything But Water logo Everything But Water ▲1 +14.0%
7 N No Rest For Bridget ▲2 +13.0%
8 B Banana Republic Factory Store logo Banana Republic Factory Store ▲1 +11.9%
9 B Banana Republic logo Banana Republic ▲1 +11.4%
10 F Fashion Boomy ▲1 +9.5%
11 E Express Factory Outlet logo Express Factory Outlet ▲1 +8.7%
12 J J.Crew logo J.Crew ▲1 +6.6%
13 M Madewell logo Madewell ▲1 +6.0%
14 J James Perse ▲3 +5.3%
15 J Johnny Was logo Johnny Was - +3.4%
  • Aritzia
  • Express
  • Banana Republic
  • Torrid
  • Madewell
  • David's Bridal
  • J.Crew
  • Other tracked chains

Store footprint

Store map

1,043 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Aritzia (14)
  • Express (59)
  • Banana Republic (34)
  • Torrid (62)
  • Madewell (26)
  • David's Bridal (15)
  • J.Crew (30)
  • Other tracked chains

Top tracked chains by store count

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