Growth
Disney Store against its category
The biggest tracked US toy stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Disney Store's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
LEGO
|
-3.0% |
| 2 |
B
Build-A-Bear Workshop
|
+14.1% |
| 3 |
D
Disney Store
|
+7.8% |
| 4 |
A
American Girl
|
-6.0% |
| 5 |
L
Learning Express Toys
|
-25.4% |
| 6 | T Through The Decades | - |
| 7 | K Kitty Hawk Kites | -13.3% |
| 8 |
F
Fao Schwarz
|
- |
| 9 |
B
Bricks & Minifigs
|
-14.4% |
| 10 |
A
ABU Games
|
-13.6% |
Share of tracked category spend, indexed
Store footprint
Store map
31 tracked Disney Store locations across 18 US states.
Tracked stores by state
- California 7
- Texas 4
- Florida 3
- Pennsylvania 3
- Arizona 1
- Illinois 1
- Massachusetts 1
- Missouri 1
- North Carolina 1
- New Jersey 1
- Nevada 1
- New York 1
- Ohio 1
- Oklahoma 1
- Oregon 1
- South Carolina 1
- Tennessee 1
- Washington 1
Customer overlap
Who shops at Disney Store
Tracked chains Disney Store customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Disneyland Resort
100
Disneyland Resort
100
P
Port Hueneme Commissary
55
M
MWR Ticket and Travel
52
W
Walt Disney World
50
Walt Disney World
50
D
Disneyland Park
49
Disneyland Park
49
S
Smokey Point Commissary
29
F
Frontier Airlines
28
Frontier Airlines
28
More trends