Trends · data through September 2026

Resale & Secondhand Fashion in California

Iceflower tracks 98 stores from 30 resale & secondhand fashion chains in California. 2nd Street grew fastest over the last year, ahead of Plato's Closet and Fabulous Finds Upscale Consignment.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
30
Tracked stores
98
Consumer panel
130M+

Growth ranking

Fastest-growing tracked resale & secondhand fashion chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. 2nd Street and Plato's Closet sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 2 2nd Street logo 2nd Street ▲1 +7.9%
2 P Plato's Closet logo Plato's Closet - +4.3%
3 F Fabulous Finds Upscale Consignment - -0.1%
4 C Crossroads Trading - -1.0%
5 C Crossroads - -2.2%
6 B Buffalo Exchange - -2.9%
7 U Uptown Cheapskate logo Uptown Cheapskate - -2.9%
8 H Home Consignment Center ▼1 -18.3%
9 F Flashbacks Recycled Fashion - -19.7%
  • Plato's Closet
  • Crossroads Trading
  • Buffalo Exchange
  • 2nd Street
  • Home Consignment Center
  • Crossroads
  • Uptown Cheapskate
  • Other tracked chains

Store footprint

Store map

98 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Plato's Closet (15)
  • Crossroads Trading (18)
  • Buffalo Exchange (9)
  • 2nd Street (5)
  • Home Consignment Center (9)
  • Crossroads (6)
  • Uptown Cheapskate (6)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →