Trends · data through July 2026

Retail trends in San Jose-Sunnyvale-Santa Clara, CA

Iceflower tracks 258 stores from 99 retail chains in San Jose-Sunnyvale-Santa Clara, CA. Dollar Tree grew fastest over the last year, ahead of Kohl's and Macy's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
99
Tracked stores
258
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Kohl's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar Tree logo Dollar Tree ▲2 +13.9%
2 K Kohl's logo Kohl's - +12.1%
3 M Macy's logo Macy's - +9.5%
4 A Ace Hardware logo Ace Hardware ▲2 +9.3%
5 M Michaels logo Michaels ▼1 +7.4%
6 R Ross Dress for Less logo Ross Dress for Less - +7.3%
7 D DICK'S Sporting Goods logo DICK'S Sporting Goods ▲1 +7.1%
8 S SummerWinds Nursery - +3.8%
9 T The Home Depot logo The Home Depot - +3.0%
10 P Petco logo Petco ▼1 +3.0%
11 H Harbor Freight Tools logo Harbor Freight Tools - +2.7%
12 T T.J.Maxx logo T.J.Maxx - +0.5%
13 M Marshalls logo Marshalls - +0.3%
14 C Cost Plus World Market logo Cost Plus World Market ▼1 -1.4%
15 L Lowe's Home Improvement logo Lowe's Home Improvement ▲1 -1.6%

Store footprint

Store map

258 tracked store locations in San Jose-Sunnyvale-Santa Clara, CA, colored by category.

  • Department Store (65)
  • Clothing Store (54)
  • Home Improvement Center (18)
  • Pet Store (15)
  • Discount Store (14)
  • Art Craft Hobby Store (14)
  • Sporting Goods Store (13)
  • Other categories

Top tracked chains by store count

More trends

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