Trends · data through September 2026

Retail trends in San Jose-Sunnyvale-Santa Clara, CA

Iceflower tracks 1,207 stores from 699 retail chains in San Jose-Sunnyvale-Santa Clara, CA. Uniqlo grew fastest over the last year, ahead of Value Village and Barnes & Noble.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
699
Tracked stores
1,207
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Uniqlo and Value Village sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 U Uniqlo logo Uniqlo ▲3 +19.9%
2 V Value Village logo Value Village ▲4 +16.2%
3 B Barnes & Noble logo Barnes & Noble ▲7 +16.0%
4 M Men's Wearhouse logo Men's Wearhouse ▲6 +13.2%
5 S Sherwin-Williams logo Sherwin-Williams ▲13 +12.9%
6 H Harbor Freight Tools logo Harbor Freight Tools ▲4 +11.9%
7 C Cost Plus World Market logo Cost Plus World Market ▲6 +10.4%
8 C Coach logo Coach ▲2 +10.2%
9 T T.J.Maxx logo T.J.Maxx ▲2 +9.5%
10 D dd's DISCOUNTS logo dd's DISCOUNTS ▲4 +8.7%
11 N Nordstrom logo Nordstrom - +7.7%
12 M Marshalls logo Marshalls ▼1 +5.1%
13 L Levi's logo Levi's ▲2 +4.5%
14 J J.Crew logo J.Crew ▲8 +4.0%
15 K Kay Jewelers logo Kay Jewelers ▲5 +3.8%

Store footprint

Store map

1,207 tracked store locations in San Jose-Sunnyvale-Santa Clara, CA, colored by category.

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