Growth ranking
Fastest-growing tracked toy store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Bricks & Minifigs and The Game Chest sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 |
B
Bricks & Minifigs
|
- | +8.7% |
| 2 | T The Game Chest | - | +4.5% |
| 3 |
L
LEGO
|
- | -0.8% |
| 4 | T Tom's Toys | ▲1 | -2.9% |
| 5 |
A
American Girl
|
- | -5.2% |
| 6 | S Sekaido | - | -12.3% |
| 7 |
L
Lakeshore Learning
|
- | -15.1% |
| 8 |
B
Build-A-Bear Workshop
|
- | -16.7% |
| 9 | T Toy Crazy | ▲1 | -22.8% |
| 10 | T The Toy Shop | - | -36.2% |
| 11 |
L
Learning Express Toys
|
▼2 | -50.1% |
| 12 | F Fugitive Toys | - | -56.2% |
- LEGO
- Build-A-Bear Workshop
- Droid Depot
- Five Little Monkeys
- Lakeshore Learning
- Cardboardia
- Mad Alpaca Games
- Other tracked chains
Store footprint
Store map
302 tracked store locations in California. The 7 largest tracked chains are highlighted.
- LEGO (9)
- Build-A-Bear Workshop (38)
- Droid Depot (1)
- Five Little Monkeys (7)
- Lakeshore Learning (14)
- Cardboardia (1)
- Mad Alpaca Games (2)
- Other tracked chains
Top tracked chains by store count
-
1
B
-
2
L
-
3
L
- 4 F Five Little Monkeys 7
-
5
T
Toys "R" Us 5
- 6 T Toy Crazy 4
-
7
L
- 8 S Sekaido 3
- 9 T Tom's Toys 3
-
10
B
- 11 T The Game Chest 3
- 12 T The Toy Shop 3
- 13 O Optimus Toys 3
-
14
G
Geppetto's Toys 3
-
15
A
- 16 F Fugitive Toys 3
- 17 T Toys N Motion 2
-
18
M
Mind Games 2
- 19 G Games of Berkeley 2
-
20
B
-
21
M
Mad Alpaca Games 2
- 22 T The Toy Box 2
- 23 C Chrono Toys 2
- 24 T The Wee Loft 2
- 25 T Toys 4 U 2
- 26 T The Avid Reader 2
- 27 P Puzzle Zoo 2
-
28
L
-
29
S
Squishable 2
- 30 C Cheeky Monkey Toys 2
- 31 G Game Vault 1
- 32 Z Zonkey 1
- 33 V Village Toy Store 1
- 34 N Next-Gen Games 1
- 35 Q Q Pop 1
- 36 T Toy Depot 1
- 37 W What's On Second Sports Cards 1
- 38 U Upland Trains 1
- 39 T The Pop Plug 1
- 40 C Collectify Universe 1
- 41 T The ArToy 1
- 42 T Time Tunnel Toys 1
- 43 M Mountain Pastimes 1
- 44 R Retro Nostalgia Collectibles 1
- 45 D Darlene's Real Swell Toys 1
- 46 J Just Imagine 1
- 47 C Chalice Collectibles 1
- 48 T Toy Go Round 1
- 49 N Neo Happyland Inc 1
- 50 T T. W. Bonkers Toy & Candy Emporium 1
More trends