Growth
adidas against its category
The biggest tracked US sneakers & athletic brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks adidas's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
N
Nike
|
+3.9% |
| 2 |
F
Foot Locker
|
+6.0% |
| 3 |
J
JD Sports
|
+6.3% |
| 4 |
H
Hibbett Sports
|
-1.8% |
| 5 |
C
Champs Sports
|
+4.4% |
| 6 |
D
DTLR
|
+0.1% |
| 7 |
A
adidas
|
- |
| 8 |
S
SNIPES
|
+16.4% |
| 9 |
F
Fleet Feet
|
+11.4% |
| 10 |
N
New Balance
|
+12.8% |
Share of tracked category spend, indexed
Store footprint
Store map
151 tracked adidas locations across 37 US states.
Tracked stores by state
- California 25
- Florida 19
- New York 15
- Texas 10
- New Jersey 8
- Pennsylvania 6
- Maryland 5
- Nevada 5
- South Carolina 5
- Georgia 4
- Illinois 4
- Virginia 4
- Arizona 3
- Michigan 3
- North Carolina 3
- Oregon 3
- Tennessee 3
- Colorado 2
- Indiana 2
- Massachusetts 2
- Minnesota 2
- Missouri 2
- Washington 2
- Alabama 1
- Connecticut 1
- Delaware 1
- Hawaii 1
- Kansas 1
- Kentucky 1
- Louisiana 1
- Maine 1
- Mississippi 1
- Nebraska 1
- New Hampshire 1
- Ohio 1
- Utah 1
- Wisconsin 1
Customer overlap
Who shops at adidas
Tracked chains adidas customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lola's Market
37
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