Growth
Burlington against its category
The biggest tracked US discount off-price stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Burlington's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+3.3% |
| 2 |
B
Burlington
|
-3.7% |
| 3 |
G
Gabe's
|
-12.2% |
| 4 |
D
dd's DISCOUNTS
|
-0.8% |
| 5 |
F
Forman Mills
|
-12.4% |
| 6 |
M
Marden's
|
-10.5% |
| 7 |
H
Hamrick's
|
-11.0% |
| 8 | S Shoppers World | -15.3% |
| 9 | L Label Shopper | -13.2% |
| 10 |
B
Bealls Outlet
|
-20.0% |
Share of tracked category spend, indexed
Store footprint
Store map
1,261 tracked Burlington locations across 47 US states, DC, and 1 territory.
Tracked stores by state
- Texas 148
- Florida 131
- California 130
- New York 78
- Illinois 57
- New Jersey 54
- Pennsylvania 51
- North Carolina 42
- Georgia 39
- Virginia 36
- Michigan 35
- Ohio 35
- Arizona 29
- Massachusetts 27
- Maryland 26
- Indiana 24
- Tennessee 21
- Washington 21
- Connecticut 19
- Colorado 18
- Nevada 18
- Wisconsin 18
- Alabama 17
- Puerto Rico 17
- Oklahoma 16
- South Carolina 16
- Minnesota 15
- Louisiana 13
- Missouri 12
- Kentucky 11
- Kansas 10
- Utah 10
- Arkansas 8
- Oregon 8
- Mississippi 6
- Nebraska 6
- New Hampshire 6
- Rhode Island 6
- Iowa 5
- New Mexico 5
- Delaware 4
- Idaho 3
- Alaska 2
- Maine 2
- South Dakota 2
- District of Columbia 1
- North Dakota 1
- Vermont 1
- West Virginia 1
Customer overlap
Who shops at Burlington
Tracked chains Burlington customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Rancho Markets
25
Rancho Markets
25
More trends