Growth
Burlington against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Burlington's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.2% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
1,116 tracked Burlington locations across 47 US states, DC, and 1 territory.
Tracked stores by state
- Texas 129
- Florida 128
- California 102
- Illinois 54
- New Jersey 53
- New York 50
- Pennsylvania 47
- Georgia 40
- North Carolina 39
- Virginia 36
- Ohio 34
- Michigan 33
- Maryland 26
- Arizona 25
- Indiana 23
- Connecticut 20
- Washington 20
- Massachusetts 19
- Tennessee 19
- South Carolina 17
- Colorado 16
- Alabama 15
- Nevada 15
- Puerto Rico 14
- Wisconsin 13
- Kentucky 11
- Oklahoma 11
- Missouri 10
- Utah 10
- Louisiana 9
- Arkansas 8
- Minnesota 8
- Oregon 8
- Kansas 7
- Mississippi 6
- Iowa 5
- New Mexico 5
- Rhode Island 5
- Delaware 4
- Idaho 4
- New Hampshire 4
- Alaska 3
- Nebraska 3
- Maine 2
- South Dakota 2
- District of Columbia 1
- North Dakota 1
- Vermont 1
- West Virginia 1
Customer overlap
Who shops at Burlington
Tracked chains Burlington customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Rancho Markets
31
Rancho Markets
31
More trends