Trends · data through September 2026

Jewelry Stores in California

Iceflower tracks 786 stores from 510 jewelry store chains in California. Shane Co. grew fastest over the last year, ahead of Tiffany & Co. and Na Hoku.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
510
Tracked stores
786
Consumer panel
130M+

Growth ranking

Fastest-growing tracked jewelry store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Shane Co. and Tiffany & Co. sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Shane Co. logo Shane Co. ▲1 +10.9%
2 T Tiffany & Co. logo Tiffany & Co. ▲1 +9.4%
3 N Na Hoku logo Na Hoku ▲1 +7.9%
4 S Super Silver ▲2 +7.8%
5 D Don Roberto Jewelers ▲2 +5.8%
6 J Jared logo Jared - -0.1%
7 F Fast-Fix Jewelry and Watch Repairs logo Fast-Fix Jewelry and Watch Repairs - -4.2%
8 R Robbins Brothers Fine Jewelers - -4.8%
9 H Helzberg Diamonds logo Helzberg Diamonds ▲1 -6.7%
10 Z Zales logo Zales - -9.6%
11 D Daniel's Jewelers logo Daniel's Jewelers - -10.5%
12 K Kay Jewelers logo Kay Jewelers ▼1 -12.6%
13 G Gold Rush Jewelers - -15.1%
14 K Kevin Jewelers ▼1 -20.9%
15 P Pearl Factory logo Pearl Factory ▼1 -25.8%
  • Cartier
  • Tiffany & Co.
  • Kay Jewelers
  • Zales
  • Daniel's Jewelers
  • Jared
  • David Yurman
  • Other tracked chains

Store footprint

Store map

786 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Cartier (7)
  • Tiffany & Co. (14)
  • Kay Jewelers (57)
  • Zales (32)
  • Daniel's Jewelers (47)
  • Jared (11)
  • David Yurman (8)
  • Other tracked chains

Top tracked chains by store count

  • 1 K Kay Jewelers logo Kay Jewelers 57
  • 2 D Daniel's Jewelers logo Daniel's Jewelers 47
  • 3 Z Zales logo Zales 32
  • 4 F Fast-Fix Jewelry and Watch Repairs logo Fast-Fix Jewelry and Watch Repairs 30
  • 5 D Don Roberto Jewelers 19
  • 6 T Tiffany & Co. logo Tiffany & Co. 14
  • 7 J Jared logo Jared 11
  • 8 K Kevin Jewelers 10
  • 9 D David Yurman logo David Yurman 8
  • 10 C Cartier logo Cartier 7
  • 11 H Helzberg Diamonds logo Helzberg Diamonds 6
  • 12 D DeVons Jewelers 6
  • 13 B Ben Bridge Jeweler 5
  • 14 R Robbins Brothers Fine Jewelers 4
  • 15 B Brilliant Earth logo Brilliant Earth 4
  • 16 S Shane Co. logo Shane Co. 4
  • 17 G Gold Rush Jewelers 4
  • 18 W Watch Works 4
  • 19 P Pearl Factory logo Pearl Factory 3
  • 20 N Na Hoku logo Na Hoku 3
  • 21 M Milestonz Jewelers 3
  • 22 R Rogers Jewelers 3
  • 23 S Super Silver 3
  • 24 G Gems N' Loans 2
  • 25 J Jalisco Jewelers 2
  • 26 S Sam's Jewelers 2
  • 27 K Kumar Jewelers 2
  • 28 C Chrome Hearts 2
  • 29 V Valliani Jewelers 2
  • 30 R Robindira Unsworth logo Robindira Unsworth 2
  • 31 O Ozel Jewelers 2
  • 32 N New Sona Jewelers 1
  • 33 H Halem & Co De Sonoma 1
  • 34 S Stucki Jewelers 1
  • 35 C Ciccarelli Jewelers 1
  • 36 L Lance Cavalieri Jewelers 1
  • 37 F Fast Fix Jewelry and Watch Repairs 1
  • 38 D DeAngelos Jewelry 1
  • 39 H Houston Jewelers 1
  • 40 F Famulare Jewelers 1
  • 41 T Timothy Patrick Jewelers 1
  • 42 A A & A Jewelry Supply logo A & A Jewelry Supply 1
  • 43 D Diamond Jewelry 1
  • 44 E Enhancery Jewelers 1
  • 45 B Brilliant Diamonds Fine Jewelers 1
  • 46 G Gemma's Jewelers 1
  • 47 S Sierra Moon 1
  • 48 P Pleasant Hill Coin & Jewelry Exchange 1
  • 49 R RF Collection 1
  • 50 C Citizen Watch logo Citizen Watch 1

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