Growth
Bath & Body Works against its category
The biggest tracked US beauty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bath & Body Works's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
+0.1% |
| 2 |
B
Bath & Body Works
|
-2.7% |
| 3 |
S
SEPHORA
|
-0.8% |
| 4 |
S
Sally Beauty
|
-4.6% |
| 5 |
C
CosmoProf
|
-2.9% |
| 6 |
S
SalonCentric
|
-4.4% |
| 7 | S Super Beauty | +3.7% |
| 8 |
B
Buff City Soap
|
-2.6% |
| 9 |
M
MAC Cosmetics
|
-6.6% |
| 10 | B Beauty Depot | +11.6% |
Share of tracked category spend, indexed
Store footprint
Store map
1,602 tracked Bath & Body Works locations across 50 US states and 1 territory.
Tracked stores by state
- Texas 169
- California 156
- Florida 128
- Ohio 87
- Pennsylvania 80
- Georgia 74
- North Carolina 68
- Illinois 57
- Michigan 57
- New York 55
- Virginia 54
- New Jersey 48
- Maryland 43
- Arizona 40
- Indiana 37
- Tennessee 33
- Alabama 28
- Washington 28
- Colorado 25
- Missouri 25
- South Carolina 25
- Kentucky 22
- Utah 22
- Louisiana 20
- Nevada 19
- Wisconsin 19
- Oklahoma 17
- Connecticut 15
- Oregon 15
- Kansas 13
- Iowa 12
- Arkansas 11
- West Virginia 11
- Idaho 10
- Massachusetts 10
- Mississippi 10
- New Mexico 8
- Delaware 7
- Nebraska 7
- Hawaii 6
- Maine 6
- Minnesota 5
- Montana 4
- New Hampshire 4
- Rhode Island 3
- Alaska 2
- North Dakota 2
- Wyoming 2
- Puerto Rico 1
- South Dakota 1
- Vermont 1
Customer overlap
Who shops at Bath & Body Works
Tracked chains Bath & Body Works customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends