Growth
Bath & Body Works against its category
The biggest tracked US candles & home fragrance chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bath & Body Works's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Bath & Body Works
|
-0.0% |
| 2 | P Penn & Beech Candle Co. | -5.7% |
| 3 |
S
Sea Love
|
- |
| 4 |
Y
Yankee Candle
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
2,009 tracked Bath & Body Works locations across 50 US states and 1 territory.
Tracked stores by state
- California 207
- Texas 200
- Florida 139
- Ohio 97
- Pennsylvania 86
- New York 83
- Illinois 76
- Michigan 74
- Georgia 73
- North Carolina 72
- Virginia 56
- New Jersey 51
- Arizona 47
- Tennessee 44
- Indiana 41
- Maryland 40
- Oklahoma 36
- Wisconsin 36
- Missouri 35
- Alabama 33
- Minnesota 32
- Washington 32
- South Carolina 31
- Colorado 30
- Louisiana 28
- Massachusetts 28
- Kentucky 27
- Kansas 25
- Utah 23
- Nevada 22
- Iowa 21
- Oregon 21
- Arkansas 19
- Connecticut 18
- Mississippi 17
- Nebraska 17
- West Virginia 12
- Idaho 10
- Maine 8
- New Hampshire 8
- New Mexico 8
- Delaware 7
- Hawaii 7
- South Dakota 7
- Montana 5
- Rhode Island 5
- North Dakota 4
- Puerto Rico 4
- Alaska 3
- Wyoming 3
- Vermont 1
Customer overlap
Who shops at Bath & Body Works
Tracked chains Bath & Body Works customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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