Growth
Goodwill against its category
The biggest tracked US second hand shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Goodwill's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Goodwill
|
+1.3% |
| 2 |
V
Value Village
|
-3.8% |
| 3 |
P
Plato's Closet
|
-12.2% |
| 4 |
U
Uptown Cheapskate
|
+3.2% |
| 5 |
E
EZPAWN
|
-0.9% |
| 6 |
T
The Salvation Army Family Store & Donation Center
|
-3.8% |
| 7 |
T
The Salvation Army
|
+7.2% |
| 8 | S St. Vincent de Paul | -4.6% |
| 9 |
H
Habitat for Humanity ReStore
|
-9.1% |
| 10 | C Cash America Pawn | - |
Share of tracked category spend, indexed
Store footprint
Store map
2,127 tracked Goodwill locations across 48 US states and DC.
Tracked stores by state
- Texas 159
- Ohio 152
- California 141
- Florida 132
- Indiana 113
- Georgia 102
- Pennsylvania 102
- Arizona 96
- Michigan 91
- North Carolina 82
- Illinois 79
- Washington 75
- Virginia 73
- Oregon 62
- Tennessee 54
- Wisconsin 54
- Kentucky 53
- South Carolina 52
- Maryland 39
- Colorado 38
- Oklahoma 35
- New York 29
- New Jersey 28
- Iowa 26
- West Virginia 26
- Alabama 24
- Maine 20
- Connecticut 19
- Louisiana 19
- New Mexico 15
- Missouri 14
- Mississippi 13
- Kansas 12
- Arkansas 11
- Delaware 11
- Idaho 11
- Minnesota 10
- Massachusetts 9
- Nebraska 8
- Hawaii 7
- New Hampshire 7
- Utah 6
- Nevada 5
- Montana 4
- Alaska 3
- Vermont 3
- District of Columbia 1
- Rhode Island 1
- South Dakota 1
Customer overlap
Who shops at Goodwill
Tracked chains Goodwill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends