Growth
Goodwill against its category
The biggest tracked US thrift stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Goodwill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Goodwill
|
0.0% |
| 2 |
V
Value Village
|
+1.2% |
| 3 |
O
Once Upon A Child
|
-1.0% |
| 4 | C Cash America Pawn | +8.0% |
| 5 |
E
EZPAWN
|
+1.4% |
| 6 |
T
The Salvation Army Family Store & Donation Center
|
-6.2% |
| 7 |
H
Habitat for Humanity ReStore
|
-10.2% |
| 8 |
T
The Salvation Army
|
-5.5% |
| 9 | K Kid to Kid | +2.9% |
| 10 | F First Cash Pawn | +17.5% |
Share of tracked category spend, indexed
Store footprint
Store map
3,075 tracked Goodwill locations across 50 US states and DC.
Tracked stores by state
- California 310
- Texas 205
- Florida 203
- Ohio 180
- Indiana 149
- Pennsylvania 133
- Georgia 125
- North Carolina 116
- Arizona 111
- Michigan 103
- Tennessee 99
- Illinois 96
- Virginia 90
- Washington 89
- Oregon 79
- Kentucky 76
- Wisconsin 72
- Oklahoma 63
- South Carolina 61
- New York 56
- Colorado 50
- Minnesota 47
- Maryland 44
- Iowa 43
- Louisiana 41
- Arkansas 37
- West Virginia 36
- Connecticut 35
- New Jersey 33
- Alabama 29
- Missouri 29
- Mississippi 27
- Nebraska 24
- Kansas 20
- Massachusetts 20
- Maine 20
- New Mexico 20
- New Hampshire 13
- Hawaii 12
- Idaho 12
- Nevada 12
- Delaware 11
- Montana 11
- South Dakota 6
- Utah 5
- Vermont 5
- North Dakota 4
- Wyoming 4
- Alaska 3
- District of Columbia 3
- Rhode Island 3
Customer overlap
Who shops at Goodwill
Tracked chains Goodwill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends