Growth
Spirit Halloween against its category
The biggest tracked US party & seasonal chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Spirit Halloween's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Spirit Halloween
|
- |
| 2 |
P
Phantom Fireworks
|
- |
| 3 |
T
TNT Fireworks
|
- |
| 4 |
Z
Zurchers
|
- |
| 5 | S Shelton Fireworks | - |
| 6 |
P
Party City
|
-95.1% |
| 7 | M Mr W Fireworks | - |
| 8 | K Keystone Fireworks | - |
| 9 | J Jabs Fireworks | - |
| 10 | A Alamo Fireworks | - |
Share of tracked category spend, indexed
Store footprint
Store map
1,062 tracked Spirit Halloween locations across 50 US states.
Tracked stores by state
- California 115
- Texas 94
- Florida 64
- Pennsylvania 57
- New York 50
- Ohio 48
- Arizona 47
- Illinois 44
- New Jersey 36
- Washington 32
- Michigan 31
- Georgia 29
- Virginia 29
- Colorado 28
- Utah 24
- Indiana 19
- Massachusetts 19
- North Carolina 19
- Missouri 18
- Wisconsin 17
- Maryland 16
- Oregon 15
- South Carolina 15
- Tennessee 15
- Connecticut 14
- Iowa 13
- Louisiana 13
- New Mexico 13
- Kentucky 12
- Alabama 11
- Minnesota 11
- Oklahoma 11
- Idaho 8
- Kansas 8
- West Virginia 8
- Mississippi 7
- New Hampshire 7
- Nevada 7
- Maine 6
- Montana 6
- Arkansas 5
- Delaware 3
- Hawaii 3
- Nebraska 3
- Rhode Island 3
- Alaska 2
- North Dakota 2
- South Dakota 2
- Wyoming 2
- Vermont 1
Customer overlap
Who shops at Spirit Halloween
Tracked chains Spirit Halloween customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
U
Ute Petroleum
38
N
New London Commissary
35
More trends