Growth
Spirit Halloween against its category
The biggest tracked US art craft hobby stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Spirit Halloween's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hobby Lobby
|
+6.9% |
| 2 |
M
Michaels
|
-0.2% |
| 3 |
J
JOANN Fabric and Craft Stores
|
-22.8% |
| 4 |
S
Spirit Halloween
|
-35.5% |
| 5 |
W
Wild Birds Unlimited
|
-5.0% |
| 6 | H HobbyTown | -6.2% |
| 7 |
W
Warhammer
|
+8.1% |
| 8 |
B
Blick Art Materials
|
-3.4% |
| 9 | H Hobby Chest of Jacksonville | -31.1% |
| 10 |
C
Craft Warehouse
|
+17.9% |
Share of tracked category spend, indexed
Store footprint
Store map
391 tracked Spirit Halloween locations across 40 US states.
Tracked stores by state
- Pennsylvania 35
- Texas 34
- California 30
- Florida 27
- Ohio 26
- New York 21
- Illinois 16
- Michigan 16
- New Jersey 16
- Virginia 16
- Utah 15
- North Carolina 12
- Indiana 11
- Maryland 10
- Arizona 9
- Georgia 8
- Tennessee 8
- Alabama 7
- Iowa 7
- Washington 7
- Colorado 6
- Idaho 6
- Kentucky 6
- Maine 5
- Louisiana 4
- Missouri 4
- Oregon 4
- Nevada 3
- South Carolina 3
- Wisconsin 3
- West Virginia 3
- Arkansas 2
- Delaware 2
- Kansas 2
- New Mexico 2
- Alaska 1
- Connecticut 1
- Hawaii 1
- Mississippi 1
- Oklahoma 1
Customer overlap
Who shops at Spirit Halloween
Tracked chains Spirit Halloween customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
U
Ute Petroleum
43
More trends