Trends · data through September 2026

Outdoor Apparel & Gear in California

Iceflower tracks 136 stores from 22 outdoor apparel & gear chains in California. O'Neill grew fastest over the last year, ahead of Rip Curl and Columbia Sportswear Company.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
22
Tracked stores
136
Consumer panel
130M+

Growth ranking

Fastest-growing tracked outdoor apparel & gear chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. O'Neill and Rip Curl sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 O O'Neill logo O'Neill ▲2 +14.3%
2 R Rip Curl logo Rip Curl - +11.8%
3 C Columbia Sportswear Company logo Columbia Sportswear Company - +10.3%
4 P Pendleton logo Pendleton ▲1 +7.4%
5 T The North Face logo The North Face - +5.4%
6 C Columbia Sportswear logo Columbia Sportswear - +2.6%
7 M Merrell logo Merrell ▲1 -4.5%
8 A Arc'teryx logo Arc'teryx ▲2 -5.2%
9 P Patagonia logo Patagonia - -7.4%
10 C Columbia ▲1 -10.8%
11 E Eddie Bauer logo Eddie Bauer ▼1 -14.6%
12 Q Quiksilver logo Quiksilver ▼2 -54.2%
13 V Volcom logo Volcom ▼4 -100.0%
  • The North Face
  • Columbia Sportswear Company
  • REI
  • Rip Curl
  • Patagonia
  • Columbia Sportswear
  • Hanger 94
  • Other tracked chains

Store footprint

Store map

136 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • The North Face (15)
  • Columbia Sportswear Company (20)
  • REI (3)
  • Rip Curl (10)
  • Patagonia (10)
  • Columbia Sportswear (4)
  • Hanger 94 (1)
  • Other tracked chains

Top tracked chains by store count

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