Growth
Oakley against its category
The biggest tracked US bags & accessories by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Oakley's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Coach
|
+19.4% |
| 2 |
S
Sunglass Hut
|
-2.1% |
| 3 |
M
Michael Kors
|
-12.7% |
| 4 |
K
kate spade new york
|
-23.0% |
| 5 |
O
Oakley
|
-1.9% |
| 6 |
V
Vera Bradley
|
-9.7% |
| 7 |
B
Brighton
|
-36.0% |
| 8 |
T
Tumi
|
-7.9% |
| 9 |
R
Ray-Ban
|
+11.6% |
| 10 |
F
Fossil
|
-15.4% |
Share of tracked category spend, indexed
Store footprint
Store map
177 tracked Oakley locations across 39 US states and 1 territory.
Tracked stores by state
- Texas 28
- California 25
- Florida 19
- Colorado 9
- Nevada 6
- New York 6
- Arizona 5
- North Carolina 5
- New Jersey 5
- Tennessee 5
- Illinois 4
- Michigan 4
- Ohio 4
- Oklahoma 4
- Pennsylvania 4
- Georgia 3
- Hawaii 3
- Maryland 3
- South Carolina 3
- Utah 3
- Virginia 3
- Washington 3
- Kentucky 2
- Minnesota 2
- Missouri 2
- Oregon 2
- Puerto Rico 2
- Alabama 1
- Delaware 1
- Iowa 1
- Idaho 1
- Kansas 1
- Massachusetts 1
- Maine 1
- Nebraska 1
- New Hampshire 1
- New Mexico 1
- Rhode Island 1
- South Dakota 1
- Wisconsin 1
Customer overlap
Who shops at Oakley
Tracked chains Oakley customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Diablo Water District
100
M
MadTree Brewing
23
MadTree Brewing
23
C
Costco Gasoline
13
Costco Gasoline
13
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