Growth
Oakley against its category
The biggest tracked US opticians chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Oakley's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Sunglass Hut
|
- |
| 2 | V Vision Center at Meijer | -22.7% |
| 3 |
E
Eyemart Express
|
+6.4% |
| 4 | C Costco Optical | -11.2% |
| 5 |
O
Oakley
|
-14.0% |
| 6 |
T
Target Optical
|
- |
| 7 |
W
Walmart Vision Center
|
- |
| 8 | A Access Eye | - |
| 9 | C Clemson Eye | +5.2% |
| 10 |
S
SVS Vision
|
+5.0% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Oakley locations across 17 US states.
Tracked stores by state
- California 3
- Utah 3
- Virginia 3
- New York 2
- Ohio 2
- Pennsylvania 2
- South Carolina 2
- Colorado 1
- Delaware 1
- Florida 1
- Georgia 1
- Hawaii 1
- Idaho 1
- Kentucky 1
- Maryland 1
- New Jersey 1
- Tennessee 1
Customer overlap
Who shops at Oakley
Tracked chains Oakley customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hyde Park Wine & Spirits
100
K
Kamas Foodtown
67
Kamas Foodtown
67
M
MadTree Brewing
65
MadTree Brewing
65
D
Deluxe Nail Salon and Spa
44
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