Trends · data through July 2026

Retail trends in Salinas, CA

Iceflower tracks 65 stores from 50 retail chains in Salinas, CA. Walmart grew fastest over the last year, ahead of Ross Dress for Less and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
50
Tracked stores
65
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Walmart and Ross Dress for Less sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Walmart logo Walmart - +3.0%
2 R Ross Dress for Less logo Ross Dress for Less - +0.4%
3 D Dollar Tree logo Dollar Tree - +0.4%
4 T Target logo Target - -11.5%
  • Department Store
  • Clothing Store
  • Discount Store
  • Electronics Store
  • Pet Store
  • Art Craft Hobby Store
  • Hardware Store
  • Other categories

Store footprint

Store map

65 tracked store locations in Salinas, CA, colored by category.

  • Department Store (14)
  • Clothing Store (10)
  • Discount Store (7)
  • Electronics Store (5)
  • Pet Store (4)
  • Art Craft Hobby Store (4)
  • Hardware Store (3)
  • Other categories

Top tracked chains by store count

More trends

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