Trends · data through September 2026

Retail trends in Chico, CA

Iceflower tracks 175 stores from 143 retail chains in Chico, CA. Dollar General grew fastest over the last year, ahead of Tractor Supply Co. and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
143
Tracked stores
175
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Tractor Supply Co. sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar General logo Dollar General - +19.9%
2 T Tractor Supply Co. logo Tractor Supply Co. - +2.7%
3 D Dollar Tree logo Dollar Tree - +0.7%
4 W Walmart logo Walmart - -6.0%
5 B Big Lots logo Big Lots - -100.0%
  • Discount Store
  • Sporting Goods Store
  • Vape & Tobacco Shops
  • Thrift Stores
  • Art Craft Hobby Store
  • Pet Store
  • Hardware Store
  • Other categories

Store footprint

Store map

175 tracked store locations in Chico, CA, colored by category.

  • Discount Store (22)
  • Sporting Goods Store (16)
  • Vape & Tobacco Shops (12)
  • Thrift Stores (12)
  • Art Craft Hobby Store (10)
  • Pet Store (9)
  • Hardware Store (7)
  • Other categories

Top tracked chains by store count

More trends

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