Trends · data through September 2026

Family & Value Apparel in California

Iceflower tracks 384 stores from 31 family & value apparel chains in California. Uniqlo grew fastest over the last year, ahead of Gap and Gap Factory.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
31
Tracked stores
384
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family & value apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Uniqlo and Gap sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 U Uniqlo logo Uniqlo - +13.7%
2 G Gap logo Gap - +12.9%
3 G Gap Factory logo Gap Factory - +5.3%
4 G George logo George ▲1 -3.2%
5 O Old Navy logo Old Navy - -3.7%
6 R Rainbow Shops logo Rainbow Shops - -4.2%
7 L Levi's logo Levi's - -6.1%
8 T Tommy Hilfiger logo Tommy Hilfiger - -6.1%
9 N Nautica logo Nautica - -6.1%
10 C Calvin Klein logo Calvin Klein - -10.8%
11 C Citi Trends logo Citi Trends ▲1 -11.0%
12 7 7 For All Mankind logo 7 For All Mankind ▼1 -12.1%
13 R Rainbow - -23.9%
14 M Melrose Family Fashions ▼1 -73.6%
15 C Crazy Shirts logo Crazy Shirts - -97.0%
  • Old Navy
  • Uniqlo
  • Levi's
  • Gap
  • Tommy Hilfiger
  • Calvin Klein
  • Gap Factory
  • Other tracked chains

Store footprint

Store map

384 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Old Navy (162)
  • Uniqlo (23)
  • Levi's (43)
  • Gap (25)
  • Tommy Hilfiger (21)
  • Calvin Klein (17)
  • Gap Factory (8)
  • Other tracked chains

Top tracked chains by store count

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