we explain consumer markets
See where your customers really shop
Iceflower turns real card and bank transactions into interactive market intelligence: merchant benchmarks, cross-shopping, catchment maps, customer movement and AI-assisted reports - for your brand and the competitors around it.
No credit card required. Every account is reviewed before activation.
Built on real transactions from a panel of 130 million+ US and EU consumers.
the raw material
Every answer stands on a real transaction
A raw transaction string
CONSUMER DEBIT WAL WAL-MART SUPER XXXXXX 2242 WAL-SAMS AN Date 09/26/24 4 XXXXXXXXXX 8 5411 Card 12 #4213
A named merchant and store
| Merchant | Walmart · Supercenter #2242 |
|---|---|
| Address | 440 N Euclid St, Anaheim, CA |
| Category | Groceries |
A market explained
Who else earns this household’s grocery spend - and how far do they travel for it?
Iceflower resolves raw card and bank transaction strings into named merchants, stores and markets. That resolution layer is the ground truth under every chart, map and report - and it reaches you wherever you work.
Dashboard
The interactive workspace in the browser. Benchmarks, maps, cross-shopping and reports for your team.
Bespoke reports
A scoped question, answered as a report or a live workspace.
Data feed
The same resolved data, delivered by API or scheduled feed straight into your warehouse, models and BI tools.
MCP
An MCP server your AI agents connect to - answers in Claude or your own copilot, grounded in real transactions.
understand
What is really happening in my market?
Market, category and merchant benchmarks
Plot every merchant in a category by revenue and growth at location level - see who is a star and who is fading, and how your brand ranks against all of them, from national chains to the local challenger.
Geo analysis & catchments
Store catchments, customer overlap and loyalty flows built from where customers actually live and spend.
Malls & places
Every mall and retail place with its stores, transactions, customers and revenue - down to the individual store.
Sample question we answer
“How big is our category, who is gaining, and where do our stores actually draw from?”
defend
Who is taking my customers?
Watch revenue switch hands
Follow customers from brand to brand, location to location or online, year over year - who they left, where they went, and which competitor is winning the wallet you used to own.
Cross-shopping
See where your customers also spend - overlap, share of wallet, and the competitors quietly taking share.
Customer value & retention
See which customers carry the business and which are slipping: retention curves, lifetime value, and behavioural segments.
Sample question we answer
“Which competitor gained the most from our lapsed customers last year, and which segment is slipping right now?”
grow
Where is my next revenue?
Customer movement
Demand moves. Spot opportunities before your competitors do - follow households as they relocate, and watch spending shift between cities and markets.
AI personas & questionnaires
Chat with AI personas built from real purchasing behaviour, or send your market a questionnaire and read the results in the morning - before you spend a cent on new stores or campaigns.
Sample question we answer
“Which three metros should get our next stores, and what would bring lapsed buyers back?”
Every question above, answered in minutes, not weeks
Describe what you want to know and Iceflower’s AI analyst assembles the charts, numbers and narrative for you - grounded in the same real transactions that power every view on this page.
pricing
Straight prices, no surprises
Explore
One market, in full depth.
- For a single team
- One category in one region
- 14-day free trial
Professional
The nationwide market picture.
- For your whole organization
- Everything in Explore
- Up to three categories and whole country
- AI personas, chats & questionnaires
- AI reports
- 14-day free trial
Enterprise
Full access, built around you.
- For your company and its systems
- Everything in Professional
- API and data feeds
- AI / MCP agent access
- Your own live bespoke workspace, updated continuously
- Malls & places analytics
All plans are billed annually, by invoice. Prices exclude taxes. Trials start after a short account review and don’t require a credit card.
faq
Frequently asked questions
- What data is Iceflower built on?
- Real card and bank transactions from a panel of more than 130 million US and EU consumers. Merchant benchmarks, cross-shopping, catchment maps and customer movement are all computed from actual purchases, not surveys or modeled estimates.
- Is there a free trial?
- Yes. The Explore and Professional plans include a 14-day free trial. No credit card is required - every account gets a short review before activation.
- How is Iceflower priced?
- Explore is $990 per month, Professional is $2,900 per month, and Enterprise starts from $75,000 per year. All plans are billed annually, by invoice, and prices exclude taxes.
- What is the difference between the plans?
- Explore gives a single team one category in one region, in full depth. Professional covers up to three categories and a whole country for your entire organization, and adds AI personas, chats, questionnaires and AI reports. Enterprise adds API and data feeds, AI / MCP agent access, malls and places analytics, and a bespoke workspace that is updated continuously.
- Which markets does Iceflower cover?
- The transaction panel spans the United States and the European Union. An Explore plan is scoped to one region, Professional to a whole country, and Enterprise coverage is built around you.
- Can we bring you a specific question?
- Yes - that is how most teams start. Book a scoping call, bring the question you are trying to answer, and we will show you how Iceflower answers it for your market.
Ready to see your market clearly?
Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.