we explain consumer markets
Iceflower turns real card and bank transactions into interactive market intelligence: merchant benchmarks, cross-shopping, catchment maps, customer movement and AI-assisted reports - for your brand and the competitors around it.
No credit card required. Every account is reviewed before activation.
Built on real transactions from a panel of 130 million+ US and EU consumers.
the raw material
A raw transaction string
CONSUMER DEBIT WAL WAL-MART SUPER XXXXXX 2242 WAL-SAMS AN Date 09/26/24 4 XXXXXXXXXX 8 5411 Card 12 #4213
A named merchant and store
| Merchant | Walmart · Supercenter #2242 |
|---|---|
| Address | 440 N Euclid St, Anaheim, CA |
| Category | Groceries |
A market explained
Who else earns this household’s grocery spend - and how far do they travel for it?
Iceflower resolves raw card and bank transaction strings into named merchants, stores and markets. That resolution layer is the ground truth under every chart, map and report - and it reaches you wherever you work.
The interactive workspace in the browser. Benchmarks, maps, cross-shopping and reports for your team.
A scoped question, answered as a report or a live workspace.
The same resolved data, delivered by API or scheduled feed straight into your warehouse, models and BI tools.
An MCP server your AI agents connect to - answers in Claude or your own copilot, grounded in real transactions.
understand
Plot every merchant in a category by revenue and growth at location level - see who is a star and who is fading, and how your brand ranks against all of them, from national chains to the local challenger.
Store catchments, customer overlap and loyalty flows built from where customers actually live and spend.
Every mall and retail place with its stores, transactions, customers and revenue - down to the individual store.
Sample question we answer
“How big is our category, who is gaining, and where do our stores actually draw from?”
defend
Follow customers from brand to brand, location to location or online, year over year - who they left, where they went, and which competitor is winning the wallet you used to own.
See where your customers also spend - overlap, share of wallet, and the competitors quietly taking share.
See which customers carry the business and which are slipping: retention curves, lifetime value, and behavioural segments.
Sample question we answer
“Which competitor gained the most from our lapsed customers last year, and which segment is slipping right now?”
grow
Demand moves. Spot opportunities before your competitors do - follow households as they relocate, and watch spending shift between cities and markets.
Chat with AI personas built from real purchasing behaviour, or send your market a questionnaire and read the results in the morning - before you spend a cent on new stores or campaigns.
Sample question we answer
“Which three metros should get our next stores, and what would bring lapsed buyers back?”
Describe what you want to know and Iceflower’s AI analyst assembles the charts, numbers and narrative for you - grounded in the same real transactions that power every view on this page.
pricing
Not sure where to start? Run a fixed-price pilot ($9,500, 8 to 12 weeks). The fee is credited in full toward an annual Professional or Enterprise plan.
The core market picture, ready to explore.
The full behavioural toolkit, kept alive for your market.
For organisations that need Iceflower woven into their own stack.
All plans are billed annually, by invoice. Prices exclude taxes. Trials start after a short account review and don’t require a credit card.
Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.