we explain consumer markets
Iceflower turns real card and bank transactions into interactive market intelligence: merchant benchmarks, cross-shopping, catchment maps, customer movement and AI-assisted reports — for your brand and the competitors around it.
No credit card required. Every account is reviewed before activation.
the raw material
A raw transaction string
POS PURCH WM SUPERCENTER #2153 ANAHEIM C
A named merchant and store
Walmart · Supercenter #2153
Anaheim, CA · Groceries
A market explained
Who else earns this household’s grocery spend — and how far do they travel for it?
Iceflower resolves raw card and bank transaction strings into named merchants, stores and markets. That resolution layer is the ground truth under every chart, map and report in the product.
what you can do
See where your customers also spend — overlap, share of wallet, and the competitors quietly taking share.
Store catchments, customer overlap and loyalty flows built from where customers actually live and spend.
Follow households as they relocate, and watch spending shift between cities and markets.
Plot every merchant in a category by revenue and growth — and see who is a star and who is fading.
RFM segments, retention curves and lifetime value — see which customers carry the business and which are slipping.
Every mall and retail place with its stores, transactions, customers and revenue — down to the individual tenant.
competitive intelligence
Follow customers from brand to brand, year over year — who they left, where they went, and which competitor is winning the wallet you used to own.
and on top of it all
Describe what you want to know and Iceflower’s AI analyst assembles the charts, numbers and narrative for you. Chat with AI personas built from real purchasing behaviour, or send them a questionnaire and read the results in the morning.
pricing
For a single analyst who needs the core market picture.
For teams that work with the full behavioural toolkit.
For organisations that need Iceflower woven into their own stack.
Prices exclude VAT. Trials start after a short account review and don’t require a credit card.
Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.