Growth
Tillys against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tillys's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.2% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 35 |
T
Tillys
|
-4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
182 tracked Tillys locations across 30 US states.
Tracked stores by state
- California 57
- Texas 19
- Arizona 17
- Florida 16
- Illinois 7
- Nevada 7
- New Jersey 6
- Utah 6
- Washington 6
- Colorado 5
- Indiana 4
- Pennsylvania 4
- Ohio 3
- Oregon 3
- Wisconsin 3
- Georgia 2
- North Carolina 2
- Tennessee 2
- Virginia 2
- Delaware 1
- Kansas 1
- Maryland 1
- Michigan 1
- Minnesota 1
- Missouri 1
- Nebraska 1
- New Mexico 1
- New York 1
- Oklahoma 1
- Rhode Island 1
Customer overlap
Who shops at Tillys
Tracked chains Tillys customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends