Growth
Tillys against its category
The biggest tracked US teen & young adult apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tillys's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
American Eagle
|
+0.8% |
| 2 |
B
Buckle
|
+1.4% |
| 3 |
H
Hot Topic
|
+8.7% |
| 4 |
H
Hollister Co.
|
-6.2% |
| 5 |
P
PacSun
|
-4.1% |
| 6 |
S
Spencer's
|
-2.6% |
| 7 |
Z
Zumiez
|
-5.0% |
| 8 |
A
Aéropostale
|
+3.3% |
| 9 |
G
Garage
|
- |
| 10 |
T
Tillys
|
+2.4% |
Share of tracked category spend, indexed
Store footprint
Store map
260 tracked Tillys locations across 34 US states.
Tracked stores by state
- California 106
- Texas 21
- Florida 20
- Arizona 19
- Illinois 7
- New Jersey 7
- Nevada 7
- Utah 6
- Washington 6
- Colorado 5
- Massachusetts 5
- Oregon 5
- Indiana 4
- New York 4
- Pennsylvania 4
- Wisconsin 4
- Ohio 3
- Tennessee 3
- Virginia 3
- Georgia 2
- Minnesota 2
- North Carolina 2
- New Hampshire 2
- Oklahoma 2
- Rhode Island 2
- Delaware 1
- Kansas 1
- Kentucky 1
- Maryland 1
- Michigan 1
- Missouri 1
- Nebraska 1
- New Mexico 1
- South Dakota 1
Customer overlap
Who shops at Tillys
Tracked chains Tillys customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends