Trends · data through July 2026

Retail trends in Nebraska

Iceflower tracks 463 stores from 179 retail chains in Nebraska. HobbyTown grew fastest over the last year, ahead of Ross Dress for Less and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
179
Tracked stores
463
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. HobbyTown and Ross Dress for Less sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H HobbyTown ▲2 +16.5%
2 R Ross Dress for Less logo Ross Dress for Less ▲3 +16.2%
3 D Dollar Tree logo Dollar Tree ▲3 +16.0%
4 B Burlington logo Burlington ▲1 +14.8%
5 G Goodwill logo Goodwill - +12.5%
6 L Lowe's Home Improvement logo Lowe's Home Improvement - +12.2%
7 T T.J.Maxx logo T.J.Maxx - +11.9%
8 M Michaels logo Michaels ▲4 +10.8%
9 T Tractor Supply Co. logo Tractor Supply Co. ▲4 +10.6%
10 H HomeGoods logo HomeGoods ▲1 +9.5%
11 H Hobby Lobby logo Hobby Lobby ▲3 +8.9%
12 H Hallmark logo Hallmark - +8.4%
13 A Ace Hardware logo Ace Hardware ▲1 +7.8%
14 D Dollar General logo Dollar General ▼1 +5.4%
15 F Five Below logo Five Below - +5.3%

Store footprint

Store map

463 tracked store locations in Nebraska, colored by category.

Top tracked chains by store count

More trends

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