Trends · data through September 2026

Retail trends in Nebraska

Iceflower tracks 1,498 stores from 686 retail chains in Nebraska. Hot Topic grew fastest over the last year, ahead of Goodwill and Hobby Lobby.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
686
Tracked stores
1,498
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hot Topic and Goodwill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Hot Topic logo Hot Topic ▲2 +19.6%
2 G Goodwill logo Goodwill ▲1 +17.3%
3 H Hobby Lobby logo Hobby Lobby ▲2 +16.4%
4 S Smokaha Tobacco ▲2 +16.2%
5 F Five Below logo Five Below ▲5 +16.0%
6 B Boot Barn logo Boot Barn ▲8 +15.5%
7 H HobbyTown ▲6 +15.1%
8 R Ross Dress for Less logo Ross Dress for Less ▲1 +15.0%
9 A Ace Hardware logo Ace Hardware - +12.7%
10 B Burlington logo Burlington ▲1 +12.1%
11 B Barnes & Noble logo Barnes & Noble ▲2 +11.8%
12 L Lids logo Lids - +11.2%
13 V Victoria's Secret logo Victoria's Secret ▲3 +10.3%
14 W Westlake Ace Hardware logo Westlake Ace Hardware ▲3 +10.2%
15 D Dollar General logo Dollar General - +10.1%

Store footprint

Store map

1,498 tracked store locations in Nebraska, colored by category.

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