Trends · data through September 2026

Family & Value Apparel in the United States

Iceflower tracks 6,325 stores from 70 family & value apparel chains in the United States. Simply Fashion grew fastest over the last year, ahead of Gap and Fashion City.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
70
Tracked stores
6,325
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family & value apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Simply Fashion and Gap sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Simply Fashion ▲6 +16.1%
2 G Gap logo Gap ▲1 +11.6%
3 F Fashion City ▲3 +10.8%
4 G Gap Outlet logo Gap Outlet ▲2 +8.4%
5 M Melrose Family Fashions ▲1 +6.6%
6 J Jeans Warehouse - +5.3%
7 D Dress Code ▲3 +5.0%
8 K Kids For Less ▲2 +3.2%
9 M Manhattan - +3.2%
10 G Gap Factory logo Gap Factory - +3.1%
11 R Rainbow Shops logo Rainbow Shops - +2.3%
12 C Citi Trends logo Citi Trends - +1.1%
13 K K&G Fashion Superstore logo K&G Fashion Superstore - +1.1%
14 C Crazy Shirts logo Crazy Shirts ▲4 +0.6%
15 F Factory Connection - +0.5%
  • Old Navy
  • Rainbow Shops
  • Uniqlo
  • Levi's
  • Gap
  • Shoe Dept.
  • Cato Fashions
  • Other tracked chains

Store footprint

Store map

6,325 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Old Navy (1,604)
  • Rainbow Shops (844)
  • Uniqlo (60)
  • Levi's (265)
  • Gap (172)
  • Shoe Dept. (418)
  • Cato Fashions (868)
  • Other tracked chains

Top tracked chains by store count

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