Growth
Scheels against its category
The biggest tracked US sporting goods stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Scheels's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
DICK'S Sporting Goods
|
-0.6% |
| 2 |
A
Academy Sports + Outdoors
|
+2.9% |
| 3 |
N
Nike
|
-3.8% |
| 4 |
B
Bass Pro Shops
|
+14.0% |
| 5 |
S
Scheels
|
+1.6% |
| 6 |
S
Sportsman's Warehouse
|
-0.5% |
| 7 |
D
Dunham's Sports
|
-5.1% |
| 8 |
C
Cabela's
|
-15.1% |
| 9 |
R
Rally House
|
+19.2% |
| 10 |
P
PGA TOUR Superstore
|
+8.0% |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked Scheels locations across 16 US states.
Customer overlap
Who shops at Scheels
Tracked chains Scheels customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Meridian Main Street Market
54
I
Idaho Gun & Outdoors
37
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