Growth
Sierra against its category
The biggest tracked US off-price stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sierra's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
T.J.Maxx
|
+0.3% |
| 2 |
M
Marshalls
|
-1.0% |
| 3 |
H
HomeGoods
|
+1.8% |
| 4 |
N
Nordstrom Rack
|
-2.3% |
| 5 |
S
Sierra
|
+10.1% |
| 6 |
H
Homesense
|
+5.6% |
| 7 |
S
Saks OFF 5TH
|
-50.8% |
| 8 | N Neiman Marcus Last Call | -57.2% |
| 9 | 2 260 Sample Sale | -23.0% |
Share of tracked category spend, indexed
Store footprint
Store map
128 tracked Sierra locations across 33 US states.
Tracked stores by state
- Colorado 11
- Illinois 10
- Wisconsin 10
- Minnesota 9
- New York 8
- Michigan 7
- New Hampshire 6
- Ohio 6
- Utah 6
- California 4
- Indiana 4
- New Jersey 4
- Pennsylvania 4
- Virginia 4
- Iowa 3
- Kansas 3
- Massachusetts 3
- Oregon 3
- Washington 3
- Kentucky 2
- Montana 2
- North Dakota 2
- Nebraska 2
- South Carolina 2
- Wyoming 2
- Connecticut 1
- Georgia 1
- Idaho 1
- Maryland 1
- Maine 1
- New Mexico 1
- Nevada 1
- Vermont 1
Customer overlap
Who shops at Sierra
Tracked chains Sierra customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends