Growth
American Eagle against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks American Eagle's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.2% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
612 tracked American Eagle locations across 49 US states and DC.
Tracked stores by state
- Texas 51
- California 42
- Florida 42
- Georgia 32
- New York 31
- North Carolina 30
- Pennsylvania 29
- Virginia 27
- Ohio 25
- Indiana 19
- Illinois 18
- Maryland 17
- Michigan 17
- Alabama 16
- New Jersey 16
- Tennessee 16
- South Carolina 15
- Washington 13
- Kentucky 11
- Massachusetts 11
- Arizona 10
- Colorado 10
- Missouri 9
- Utah 9
- Wisconsin 8
- West Virginia 7
- Connecticut 6
- Iowa 6
- Oregon 6
- Kansas 5
- Maine 5
- Minnesota 5
- New Hampshire 5
- Nevada 5
- Hawaii 4
- Idaho 4
- Mississippi 4
- Oklahoma 4
- Arkansas 3
- Delaware 3
- Louisiana 3
- Nebraska 3
- Alaska 2
- Rhode Island 2
- District of Columbia 1
- Montana 1
- North Dakota 1
- New Mexico 1
- South Dakota 1
- Wyoming 1
Customer overlap
Who shops at American Eagle
Tracked chains American Eagle customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends