Growth
American Eagle against its category
The biggest tracked US teen & young adult apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks American Eagle's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
American Eagle
|
+0.8% |
| 2 |
B
Buckle
|
+1.4% |
| 3 |
H
Hot Topic
|
+8.7% |
| 4 |
H
Hollister Co.
|
-6.2% |
| 5 |
P
PacSun
|
-4.1% |
| 6 |
S
Spencer's
|
-2.6% |
| 7 |
Z
Zumiez
|
-5.0% |
| 8 |
A
Aéropostale
|
+3.3% |
| 9 |
G
Garage
|
- |
| 10 |
T
Tillys
|
+2.4% |
Share of tracked category spend, indexed
Store footprint
Store map
750 tracked American Eagle locations across 50 US states, DC, and 1 territory.
Tracked stores by state
- California 62
- Texas 60
- Florida 49
- New York 42
- Pennsylvania 32
- Georgia 31
- Ohio 31
- North Carolina 29
- Virginia 26
- Illinois 21
- Indiana 20
- Alabama 18
- Maryland 18
- New Jersey 18
- Tennessee 18
- Michigan 16
- Washington 16
- Massachusetts 15
- South Carolina 15
- Minnesota 13
- Missouri 13
- Colorado 12
- Kentucky 12
- Connecticut 11
- Wisconsin 11
- Arizona 10
- Iowa 10
- Louisiana 10
- Oregon 9
- Utah 9
- Kansas 8
- Mississippi 8
- Oklahoma 8
- West Virginia 7
- Arkansas 6
- Nebraska 6
- New Hampshire 6
- Hawaii 5
- Maine 5
- Nevada 5
- Delaware 4
- Idaho 4
- North Dakota 4
- Montana 3
- Rhode Island 3
- Alaska 2
- New Mexico 2
- Puerto Rico 2
- South Dakota 2
- District of Columbia 1
- Vermont 1
- Wyoming 1
Customer overlap
Who shops at American Eagle
Tracked chains American Eagle customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends